In our previous episode, John Asher covered the 6 Most Important Cognitive Biases a Salesperson Must Overcome.
In this episode, John talks about the next six cognitive biases out of the 47 that pertain directly to sales and marketing:
John also went over the best architecture of a customer story.
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Listen to the first part of this series here:
https://asherstrategiesradio.com/e/six-most-important-cognitive-biases-for-salespeople-to-master/
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Six Most Important Cognitive Biases for Salespeople to Master
Being Honest Isn’t the Same as Being Mean or Brutal, But It’s Necessary
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Sales Acceleration through Connecting Technical and Business Value
The Continuing Lack of Women in Corporate and Sales Leadership Positions
Bringing Your Sales Team Back to the Office
The Power of Sleep for Business and Sales Leaders
Top Sales Strategies for Realtors and Contractors
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