Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out? The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features―they want to hear about how it can solve their problems or help them reach their goals.
This Asher Sales Sense Podcast - “Sales Acceleration through Connecting Technical and Business Value” - features host John Asher with guest Brent Keltner, Founder and President of Winalytics, helping clients reach their top growth potential by shifting from product-driven conversations to authentic conversations that anchor on what buyers and customers value most. Brent also is the author of the forthcoming book The Revenue Acceleration Playbook.
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Listen to the answers to these questions and learn how you can stop selling, start connecting, and accelerate your sales.
How Brand Messaging Can Smooth the Path to Revenue Growth
Lessons for Marketers: Adapting to the Changing Landscape of ChatGPT
Accelerate Sales Growth through Empathy, Emotional Intelligence and Research
ChatGPT: The Future of B2B Sales
Aligning Sales and Marketing Strategy and Execution to Optimize Growth
Top Cognitive Biases for Salespeople to Master: Seven Through Twelve
Six Most Important Cognitive Biases for Salespeople to Master
Being Honest Isn’t the Same as Being Mean or Brutal, But It’s Necessary
How do you hook prospects to stay, listen, then tell their story?
What Buyers are Telling Us About Digital Transformation
5 Ways the Buyer’s Behavior has Permanently Changed
The Five New Skills Sales Professionals Need
Building Sales Pipeline with Cold Calling, Podcasts, and Video
Managing Burnout and Stress - To Help Your Team Perform at Their Best
Selling with Authentic Persuasion
The Continuing Lack of Women in Corporate and Sales Leadership Positions
Bringing Your Sales Team Back to the Office
The Power of Sleep for Business and Sales Leaders
Top Sales Strategies for Realtors and Contractors
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