Eric Ressler, the Founder & Creative Director of Cosmic, is an entrepreneur with a creative bent and a proponent of sustainability. In 2012, he founded Cosmic, a pioneering firm in the sustainability sector that works with clients to create powerful branding and marketing strategies that advance sustainability and spark positive change. Prepare to be inspired by Eric's innovative approach to merging creativity and sustainability for a brighter future.
Discussion Points:
Q1. What sort of myths, bogus strategies, or misconceptions would you like to set the record straight on? 1:35
Q2. What are nuggets for successfully implementing a 4-Day Workweek in an agency? Tips for people who want to get started with it? 7:11
Q3. How do you effectively manage and set expectations for upcoming talent within the agency? 14:06
Q4. What are the tech-stack do you use to manage internal work processes? 18:59
Q5. How do you establish your pricing model with clients? 22:08
Q6. Could you share insights about your agency's niche and how you established it? 27:57
Q7. What are some of the challenges you have faced as an agency? 34:01
Q8. How do you stay on track and ensure you're not missing out on important tasks as agency owners? 40:23
Q9. What excites you about the future? 45:52
Show notes:
Myth Busted - One needs to work long hours and give up their personal life in the agency business.
Links -
LinkedIn: https://www.linkedin.com/in/cosmiceric/
Company website: https://designbycosmic.com/
Navigating Transparency, Collaboration, and Remote Teams with Tyler Sticka - S2 Ep. 20
Agency Avant-Garde: Charting a Global Course to Scale - Jeff Gapinski - S2 Ep.19
Revolutionizing Business Insights with Google Analytics & Tag Manager - Fred Pike - S2 Ep. 18
More than Words: Utilising communication strategies to unlock Clarity - Javier Santana - S2 Ep.17
Mastering Iterative Software Development: A Senior Engineer-Driven Approach - Scott Lock - S2 Ep.16
The Discovery Phase: A Game-Changer for Project Success - Khaiersta English - S2 Ep 15
Navigating Challenges and Cultivating a Visionary Culture in the Agency World - Monica Langin - S2 Ep.14
Scaling with Purpose: The Art of Growing While Staying True to Your Identity - Meg Schlabs - S2. Ep. 13
Dynamics of Government Collaboration: Insights from a Specialized Agency - Benjamin Morris - S2 Ep.12
The Many Hats of PMs in Digital Agencies - TJ Pitre - S2 Episode#11
Human-Centered Design: Bridging Brand Strategy & Digital Experience - David Poteet - S2 Episode #10
What a Digital Agency’s Sales Process Looks Like- Guillaume Buat-Ménard - S2 Episode #8
Rewarding the Team with Agency Profit-Sharing Model - Sheila Burkett - S2 Episode #7
Tailoring Your Approach to Meet Rising Client Expectations - J.P. McCarvel, Michael Francis - S2 Episode #6
Consistency in Marketing: The Art of Trust Building - Alicia Williams - S2 Episode #5
Elements of a Successful Agency-Client Communication - Garrett Winder, Ariel Kidwell - S2 Episode #4
Humanizing the Digital Workspace with 4-Day Workweek - Kara Redman - S2 Episode #3
Will AI be a game changer in Content Marketing? - Meg Scarborough - S2 Episode #2
Fail Fast Fail Often - Jonathon Hensley - Episode #40
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