Today we are joined by two special guests who run a very successful agency together - Garrett Winder, Owner & Ariel Kidwell, Director of Strategy at Goodwork. They are a team of expert developers helping design agencies build things for web and mobile.
Garrett has a proven track record for leading high-quality large-scale web projects for clients like PBS Frito Lay and Tito's handmade vodka and Ariel is a seasoned marketer and consultant who specializes in helping businesses achieve sustainable growth.
Discussion points -
Q1 - Smash a myth, bogus strategy, or misconception. What do you guys want to set the record straight on? What do you want to clear up? 2:19
Q2- A lot of agency struggles with managing expectations, how do you manage those boundaries? Are there some tips and tricks that you can share that you guys have found that make it work? 03:36
Q3- When the clients start getting angry or agitated because of the deadlines not being met, How do you handle such a situation? 7:51
Q4 - How do you make sure that your clients deliver what they owe you so you can stick to that timeline without padding it so much? 13:21
Q5 - How your experience has been in working with the other agencies? How the relationship has been? What did you enjoy more? What were the pros and cons, of working with each of them, like, what are the wins? And what are the losses for you? 15:34
Q6 - Do you have you know, a process in which you make sure that your team is have been utilized for a certain amount of time when the institution happens? 20:21
Q7 - How do you work with the team, outside of email and phone calls and stuff like that? Are there tools that you guys have found that you've used? 22:56
Q8 - How do you tackle your quality checks? 30:08
Q9 - How did you start this business? How did you get into this? What's your what's your origin story? 32:52
Q10 - What's exciting you about the future? 34:52
Show notes -
Myth Busted - Agencies have to be chaotic, stressful, and reactive in order to keep their clients happy.
Links -
Garret’s LinkedIn: https://www.linkedin.com/in/garrettwinder/
Ariel’s LinkedIn- https://www.linkedin.com/in/arielkidwell/
Company website: https://www.simplygoodwork.com/
Show Credits -
Host - Varun Bihani & Jessie Coan
Produced by Bobby Soni
Edited by Priyanka Sharma
Content by Aakash Damani, Yashika Neekhra, and Juhie Bhardwaj
Navigating Transparency, Collaboration, and Remote Teams with Tyler Sticka - S2 Ep. 20
Agency Avant-Garde: Charting a Global Course to Scale - Jeff Gapinski - S2 Ep.19
Revolutionizing Business Insights with Google Analytics & Tag Manager - Fred Pike - S2 Ep. 18
More than Words: Utilising communication strategies to unlock Clarity - Javier Santana - S2 Ep.17
Mastering Iterative Software Development: A Senior Engineer-Driven Approach - Scott Lock - S2 Ep.16
The Discovery Phase: A Game-Changer for Project Success - Khaiersta English - S2 Ep 15
Navigating Challenges and Cultivating a Visionary Culture in the Agency World - Monica Langin - S2 Ep.14
Scaling with Purpose: The Art of Growing While Staying True to Your Identity - Meg Schlabs - S2. Ep. 13
Dynamics of Government Collaboration: Insights from a Specialized Agency - Benjamin Morris - S2 Ep.12
The Many Hats of PMs in Digital Agencies - TJ Pitre - S2 Episode#11
Human-Centered Design: Bridging Brand Strategy & Digital Experience - David Poteet - S2 Episode #10
Prioritizing Creativity over Working Hours in an Agency - Eric Ressler - S2 Episode #9
What a Digital Agency’s Sales Process Looks Like- Guillaume Buat-Ménard - S2 Episode #8
Rewarding the Team with Agency Profit-Sharing Model - Sheila Burkett - S2 Episode #7
Tailoring Your Approach to Meet Rising Client Expectations - J.P. McCarvel, Michael Francis - S2 Episode #6
Consistency in Marketing: The Art of Trust Building - Alicia Williams - S2 Episode #5
Humanizing the Digital Workspace with 4-Day Workweek - Kara Redman - S2 Episode #3
Will AI be a game changer in Content Marketing? - Meg Scarborough - S2 Episode #2
Fail Fast Fail Often - Jonathon Hensley - Episode #40
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