Alicia Williams, a marketing genius with a passion-infused go-getter personality is the co-founder and creative director at Aliste Marketing. She has collaborated with some of the biggest industry disruptors and executive powerhouses and emerged as a force to be reckoned with in the industry. Since 2008, she has been successfully building a collective of brilliant creatives, strategists, and specialists that produce a truly end-to-end marketing solution for established brands.
Discussion points -
Q1 - What sort of bogus misconception strategy you want to set the record straight on? 3:20
Q2 - You guys have a pretty targeted niche, so how did you find that? 5:15
Q3 - How do you identify which channels are the right fit? Are there some practical tools and tips that may give us the answer more objectively? 8:24
Q4- What are your thoughts on the reemergence of in-person events? 11:14
Q5 - Give us a couple of pointers on the practices that have been most effective for you in utilizing LinkedIn. What has it worked for you, and what do you love the most? 15:21
Q6 - How do you measure success on LinkedIn? Is there anything that you track that helps you decide? 18:30
Q7 - What is your origin story? Can you tell us how you got started? 20:00
Q8 - How do you pick your people? How do you vet that they're good? 25:25
Q9 - What are the tools that you are using? 33:22
Q10 - How do you see your agency going forward? 35:55
Q11 - How do you define your audience? And what is the good initiative for you when it comes to growth? 37:54
Q12 - What's exciting you about the future? 39:30
Q13 - What are your feelings about AI, and how you are approaching it? 41:02
Show notes -
Myth Busted - Being on every social media platform instead of just focusing on where your audience is and doing that platform really well.
Links -
LinkedIn: https://www.linkedin.com/in/aliste/
Instagram: https://www.instagram.com/alistemarketing/
Company website: https://alistemarketing.com/
Show Credits -
Host - Varun Bihani & Jessie Coan
Produced by Bobby Soni
Edited by Priyanka Sharma
Content by Aakash Damani, Yashika Neekhra, and Juhie Bhardwaj
Navigating Transparency, Collaboration, and Remote Teams with Tyler Sticka - S2 Ep. 20
Agency Avant-Garde: Charting a Global Course to Scale - Jeff Gapinski - S2 Ep.19
Revolutionizing Business Insights with Google Analytics & Tag Manager - Fred Pike - S2 Ep. 18
More than Words: Utilising communication strategies to unlock Clarity - Javier Santana - S2 Ep.17
Mastering Iterative Software Development: A Senior Engineer-Driven Approach - Scott Lock - S2 Ep.16
The Discovery Phase: A Game-Changer for Project Success - Khaiersta English - S2 Ep 15
Navigating Challenges and Cultivating a Visionary Culture in the Agency World - Monica Langin - S2 Ep.14
Scaling with Purpose: The Art of Growing While Staying True to Your Identity - Meg Schlabs - S2. Ep. 13
Dynamics of Government Collaboration: Insights from a Specialized Agency - Benjamin Morris - S2 Ep.12
The Many Hats of PMs in Digital Agencies - TJ Pitre - S2 Episode#11
Human-Centered Design: Bridging Brand Strategy & Digital Experience - David Poteet - S2 Episode #10
Prioritizing Creativity over Working Hours in an Agency - Eric Ressler - S2 Episode #9
What a Digital Agency’s Sales Process Looks Like- Guillaume Buat-Ménard - S2 Episode #8
Rewarding the Team with Agency Profit-Sharing Model - Sheila Burkett - S2 Episode #7
Tailoring Your Approach to Meet Rising Client Expectations - J.P. McCarvel, Michael Francis - S2 Episode #6
Elements of a Successful Agency-Client Communication - Garrett Winder, Ariel Kidwell - S2 Episode #4
Humanizing the Digital Workspace with 4-Day Workweek - Kara Redman - S2 Episode #3
Will AI be a game changer in Content Marketing? - Meg Scarborough - S2 Episode #2
Fail Fast Fail Often - Jonathon Hensley - Episode #40
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