In this episode we speak to Mathias Thulin Co-Founder of GetAccept, the all-in-one digital sales platform provider, about Product-Led Growth. Mathias walks us through the 5-year journey of GetAccept going from an outbound driven, to inbound and to now being a hundred percent focused on a product-led growth strategy. What does it mean to make a transition like this? What are the key elements to consider when moving to a product-led strategy? How does it affect sales and marketing? What demands does it put on the product? These are some of the big questions that Mathias shares his great insights on. For anyone interested in a product-led growth strategy this is a must listen to episode.
140. Haukur Hannesson, CEO, AGR - The journey from customized solutions into a traditional SaaS product
139. Helena Tivell, VP of People, Kognity - Leadership development - how to develop your leaders!
138. Daan Assen, Founder, SwipeGuide - How do you succeed with your customer pilot projects?
137. Bas van Wijk, VP Commercial Operations, AskCody - Getting the inbound engine off the ground!
136. Ingrid Bonde Åkerlind, Principal, Oxx - You have Product-Market-Fit, now what?
135. Markus Ståhlberg, CEO & Co-Founder, N.Rich - Outplay when you can't Outspend!
134. Vincent Jong, VP Product, Dealfront - PLG and Human approach in symbiosis!
133. Janus Klok Matthesen, Co-founder and CTO, Pixelz - Is AI going to replace Software Engineers?
132. Martin Lidgard, Founder & CEO, Web Manuals - Design your future with strategic projects!
131. Nathan Latka, CEO, Founderpath - Get more customer and get them to pay more!
130. Liza Collin, Product Director, Visma - The rule of 78th - the real impact of a delay is much greater than you think!
129. Niclas Lilja, Founder & CEO, Younium - Going to the promised land for SaaS - the ups and downs!
128. Michael Versluis, CEO & Founder, Expansify - How to land your first customer in the US?
127. Mats Nyberg, CEO, Trippus Event Solutions - How to become an Event champion?
126. Jesper Larsen, Partner Director, Voyado - How to build Partnership Programs that drive real business value!
125. Andrei Zinkevich, Co-Founder, FullFunnel - The SDR model as you know it is dead!
124. Cedric Notz, CEO & Founder, Float - What is Revenue Based Funding and why its a good alternative to traditional funding?
123. Martin Geier, VP Sales EMEA, Miro - PLG + Sales motion for the win!
122. Rick van Esch, Managing Director, Sinch Engage - The Rollercoaster of SaaS Acquisitions!
121. Gustav Westman, CEO, Brightbid - Selling 3rd party products to efficiently validate a market need!
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