Welcome back to another insightful episode of Resourceful Designer, where today's message is all about the art of engagement over trivial chatter. I'm your host, Mark Des Cotes, and in episode 341 we dive deep into the importance of engaging more and talking less. We explore how the wisdom of an elementary school teacher, who emphasizes understanding her students to truly elevate their learning, can be a powerful lesson for us as graphic designers in our own client interactions.
I'll share with you how critical it is to connect with clients on a level that goes beyond flaunting our design skills. We discuss why it's paramount to focus on bringing a client's vision to life, rather than overwhelming them with our technical prowess. In this episode, we'll delve into the pitfalls of design platforms like Fiverr, where lack of communication often leads to less-than-ideal results.
We also talk about the golden moments of design that come from a genuine exchange of ideas, the transition from transactional to transformational conversations, and the art of using strategic silence to uncover a client's real needs, adopting techniques used by great salespeople and interviewers like David Letterman.
So before you speed ahead to your next client meeting ready to showcase your portfolio, remember to pause and truly listen. The insights you gain may very well unlock the potential for your greatest design work yet. Stay tuned as we navigate together the journey of growing and running a successful design business with community, creativity, and a keen ear for our clients' stories.
Join the Resourceful Designer Community as we support each other in our goal to prosper, all this and more for just $15 a month.
Let's dive into the episode!
12 Business Uses For Your Mobile Phone - RD193
Design Business Networking - Part 2 - RD192
Design Business Networking - RD191
Don't Cut Prices - Reduce Your Offering Not Your Price - RD190
Four Vital Questions To Ask Design Clients - RD189
Make Your Marketing Message About Your Clients - RD188
Choosing A Name For Your Design Business - RD187
Clarifying Your Brand Message - RD186
Are You An Investment Or An Expense? - RD185
Deductible Business Expenses To Be Aware Of - RD184
With Age, Comes Wisdom - RD183
Are Updates Leaving You Behind? - RD182
Moving The Needle For Your Design Business - RD181
Embracing A YES Attitude - RD180
Niching: Stalking Your Client Herd - RD179
Using Social Media To Promote Your Design Business - RD178
Convincing Clients Why You're Better Than Discount Designers - RD177
Stop Competing On Prices - RD176
3 Criteria To Accept or Decline Design Work - RD175
Targeting a Niche: School Branding with Craig Burton - RD174
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