(Re-run) This week on Startup Handmedowns, we sat down with Gaston Tourn, CMO of Badoo which for those of you who don’t know is a dating app that is most popular in Europe and South America. Gaston describes himself as a writer and a poet, creating the narrative of the customer and integrating their stories into the product in question. Like many of us, Gaston once had the belief that marketers go out and trick people, that it’s more of a "slimy job", which makes his journey to marketing even more interesting. Hear how he didn’t set out to become a marketer at all, and how he was actually convinced by Google to try it out. I mean, if Google told me what job I’m meant for, I’d believe them too. Gaston talks about his time working on projects such as Google Adwords and Youtube before joining Badoo as CMO. The work he’s doing at Badoo is pretty impressive, and from the way he describes it in the interview, it totally makes sense that he sees himself as a writer and a poet. Gaston is working to fix online dating, on the whole, adding safety measures within the app and features to rid some of the common online dating problems and ultimately, get the users on more dates. As well as trying to mend online dating’s failures, he is focusing on the stories of couples who have found each other on Badoo and telling their stories. Gaston is super interesting and has a lot of great tips, especially if you’re marketing a new startup with a limited budget.
Episode 76: I lost everything in 2008 so I was more prepared for COVID-19 with George McGehrin - Founder of The McGehrin Group
Episode 75: From Drug Addiction to Successful Tech CEO and Leadership Coach with Michael Brody-Waite Co-Founder of InQuicker
Episode 74: The Worse Thing You Can Do is Live With Regret - Patrick Drake Co-Founder and Former Head Chef - HelloFresh UK
Episode 73: Self Awareness Helped Us Grow Our Direct to Consumer Business - Abhi Lokesh CEO of Fracture (Rebroadcast)
Episode 72: What I've Learned as An Investor For The last 11 Years with Rodney Appiah Founder and Chairman of Cornerstone Partners and Director at Foresight Private Equity
Episode 71: How I Sold My Startup for $45m and Why I Started my Next Startup the Following Day with Jude Gomila Founder of Golden
Episode 70: Lo Toney Founding Managing Partner of Plexo Capital. Formerly eBay, Zynga Google Venture Partners
Episode 69: Your Life Should Have a Theme, Don't Just Do One Thing with Anthony Frasier Entrepreneur and Strategist
Episode 68: Building B2B Products and Why You Shouldn't Get Sucked into The B2C Game with Andrew MacGill, VP of Product at Pager
Episode 67: How I Grew Traffic to Millions of Views and Sold My Blog for $9m with Serial Entrepreneur Ramon Van Meer
Episode 66: Why Startups Need to Get Good at Telling Stories With Tammy Nam COO of PicsArt
Episode 65: How I Built the App Vivino to 36 million Users and Raised over $57m with Heini Zachariassen Founder of Vivino Wine App
Episode 64: Stop Taking Programmatic Approaches to Systemic Issues with Ben Hecht President & CEO at Living Cities
Episode 63: How to Build Successful Tech Companies and Market Them with Dan Sutera, Serial Entrepreneur, Startup Advisor and Investor
Episode 62: From raising over £200m to becoming a VC and trying to solve the "pipeline" problem with Ezechi Britton Principal at Impact X Capital and Co-founder of Neyber
Episode 61: Why The Best Way to Learn is by Doing with Kai Bond, Serial Entrepreneur and VC at Courtside VC
Episode 60: Investing in Diverse Founders with Eric Collins Founder and CEO of Impact X Capital
Episode 59: The Importance of a Strong Brand and How to Create One with Alain Sylvain Founder of Sylvain Labs
Episode 58: Why I wouldn't want to be a startup founder again with Charles Hudson Managing Partner and Founder of Precursor VC
Episode 57: We Raised $1m and Sold our App for $48m in Less Than 2 years with Jordan Fliegel MD of TechStars Sports and Serial Entrepreneur
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