(Re-run) This week on Startup Handmedowns, we sat down with Gaston Tourn, CMO of Badoo which for those of you who don’t know is a dating app that is most popular in Europe and South America. Gaston describes himself as a writer and a poet, creating the narrative of the customer and integrating their stories into the product in question. Like many of us, Gaston once had the belief that marketers go out and trick people, that it’s more of a "slimy job", which makes his journey to marketing even more interesting. Hear how he didn’t set out to become a marketer at all, and how he was actually convinced by Google to try it out. I mean, if Google told me what job I’m meant for, I’d believe them too. Gaston talks about his time working on projects such as Google Adwords and Youtube before joining Badoo as CMO. The work he’s doing at Badoo is pretty impressive, and from the way he describes it in the interview, it totally makes sense that he sees himself as a writer and a poet. Gaston is working to fix online dating, on the whole, adding safety measures within the app and features to rid some of the common online dating problems and ultimately, get the users on more dates. As well as trying to mend online dating’s failures, he is focusing on the stories of couples who have found each other on Badoo and telling their stories. Gaston is super interesting and has a lot of great tips, especially if you’re marketing a new startup with a limited budget.
Episode 16: How my app got 500 million downloads and exited for £70million - with Jack Bowman
Episode 15: What you learn from chilling with Millionaires - Season 1 Finale
Episode 14: Can you trade part time to support your startup? - With Zak Mir
Episode 13: The Insane Hustle: Why Founder James Poulter slept on the floor to get Pronto off the ground
Episode 12: The new metric all founders need to know- with Dreamstake's Paul Dowling
Episode 11: Why we kidnapped a chef to explore JustEat's inner brand voice- with Mat Braddy Ex CMO of JustEat
Episode 10: Special Story Episode: How I went from Cab Driver to Founder of $1Billion Startup- Hailo's Russ Hall
Episode 9: Are good leaders born or made? How I learnt to manage- with 500 Startup's Matt Lerner
Episode 8: The Complete Guide on How To Do Your Own PR- with GeekGirl Meetup's Cathy White
Episode 7: How we raised £15 million & why it was a mistake- with Conrad Poulson
Episode 6: App marketing masterclass with Moshi Monster's Ed Relf
Episode 5: Starting a business abroad with 91Springboard's Varun Chawla
Episode 4: Life of a Serial Entrepreneur with Oleg Fomenko
Episode 3: Catching a VC's attention with Anton Derlyatka
Episode 2: The late intro
Episode 1: How I won 18 grants to get my Augmented Reality business off the ground- Silas Adekunle
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