(Re-run) This week on Startup Handmedowns, we sat down with Gaston Tourn, CMO of Badoo which for those of you who don’t know is a dating app that is most popular in Europe and South America. Gaston describes himself as a writer and a poet, creating the narrative of the customer and integrating their stories into the product in question. Like many of us, Gaston once had the belief that marketers go out and trick people, that it’s more of a "slimy job", which makes his journey to marketing even more interesting. Hear how he didn’t set out to become a marketer at all, and how he was actually convinced by Google to try it out. I mean, if Google told me what job I’m meant for, I’d believe them too. Gaston talks about his time working on projects such as Google Adwords and Youtube before joining Badoo as CMO. The work he’s doing at Badoo is pretty impressive, and from the way he describes it in the interview, it totally makes sense that he sees himself as a writer and a poet. Gaston is working to fix online dating, on the whole, adding safety measures within the app and features to rid some of the common online dating problems and ultimately, get the users on more dates. As well as trying to mend online dating’s failures, he is focusing on the stories of couples who have found each other on Badoo and telling their stories. Gaston is super interesting and has a lot of great tips, especially if you’re marketing a new startup with a limited budget.
Episode 36: Success = Reading More with Anthony Frasier from ABF Creative
Episode 35: Why VC's Aren't Racist with Mckeever Conwell II of TEDCO
Episode 34: The Art of Branding with Alain Sylvain CEO of Sylvain Labs
Episode 33: E-commerce Masterclass with Brian Berger CEO of Mack Weldon
Episode 32: I started Birchbox with tunnel vision with Katia Beauchamp
Episode 31: Why I wouldn't want to be a startup founder again - with Charles Hudson from Precursor Ventures
Episode 30: What founders of color can do to win - With Kai Bond (Part 2)
Episode 29: How I Sold My Startup to Samsung within 9 months- with Kai Bond from Catalyst Fund (Part 1)
Episode 28: How we get 12m readers per month with Derek Flanzraich Founder and CEO of Greatist
Episode 27: Raising money comes with strings attached with Victor Penev of Edamam
Episode 26: Facilitating the personal branding revolution with Brian Schechter of SelfMade
Episode 25: How I Judge Startups for Investment - With WeWork Labs Cofounder Jesse Middleton
Episode 24: Step by Step Guide to Raising Venture Capital - with VC Sumeet Shah from Brand Foundry VC
Episode 23: How I started the world's 1ST SOCIAL NETWORK, SixDegrees - with Andrew Weinreich
Episode 22: How I started Birchbox with tunnel vision and cold emails - with Co-founder Katia Beauchamp
Episode 21: How I got 700,000 Newsletter Subscribers- With Sam Parr founder of The Hustle
Episode 20: How to build amazing products - with Ian White of Business Insider and Co founder of Sailthru
Episode 19: Why I hate the word patience - With Tom Bilyeu Co-founder of Quest Nutrition and Impact Theory
Episode 18: Pushing retail fashion into the 21st century - With CTO Josh Builder from Rent the Runway
Episode 17: How we raised £1 million in 4 days via Crowdfunding- with JustPark's Alex Stefani
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