(Re-run) This week on Startup Handmedowns, we sat down with Gaston Tourn, CMO of Badoo which for those of you who don’t know is a dating app that is most popular in Europe and South America. Gaston describes himself as a writer and a poet, creating the narrative of the customer and integrating their stories into the product in question. Like many of us, Gaston once had the belief that marketers go out and trick people, that it’s more of a "slimy job", which makes his journey to marketing even more interesting. Hear how he didn’t set out to become a marketer at all, and how he was actually convinced by Google to try it out. I mean, if Google told me what job I’m meant for, I’d believe them too. Gaston talks about his time working on projects such as Google Adwords and Youtube before joining Badoo as CMO. The work he’s doing at Badoo is pretty impressive, and from the way he describes it in the interview, it totally makes sense that he sees himself as a writer and a poet. Gaston is working to fix online dating, on the whole, adding safety measures within the app and features to rid some of the common online dating problems and ultimately, get the users on more dates. As well as trying to mend online dating’s failures, he is focusing on the stories of couples who have found each other on Badoo and telling their stories. Gaston is super interesting and has a lot of great tips, especially if you’re marketing a new startup with a limited budget.
Episode 56: (Re-run) Why you don't need to burn the ship to be an entrepreneur - Tom Bilyeu Co- Founder of Quest Nutrition and Impact Theory
Episode 55: Sales Masterclass with Adam Liebman - VP of Sales at Seated
Episode 54: Nathalie Molina Niño- Founder of BRAVA Investments and Author of Leapfrog: The New Revolution For Women Entrepreneurs
Episode 53: Why You Don't Need Another Book with Angel Gambino
Episode 52: (Re-run) How to build amazing products - with Ian White of Business Insider and Co-founder of Sailthru
Episode 51: Transforming Education and How We Learn with Austen Allred Founder and CEO of Lambda School
Episode 50: Tony Conrad - Serial Entrepreneur and Partner at True Ventures with over $2bn AUM
Episode 49: The One Thing All Successful Startups Have in Common With Tammy Nam COO of PicsArt
Episode 48: Just Do What You Love and It'll Work Out with David Jamilly Co-Founder of Theme Traders
Episode 47: (Re-run) Why Brands Need Personality with Mat Braddy Former CMO of Just Eat and Founder of Updraft
Episode 46: (Re-run) Anton Derlyakta - CEO & Co-founder of Sweatcoin and Founder & Managing Partner at Talent Equity VC
Episode 45: Marketing Mistakes Startups Make with Ex-Googler, Gaston Tourn - CMO of Badoo
Episode 44: Why Diversity of Thought is Extremely Valuable with Porter Braswell - Co founder and CEO of Jopwell
Episode 43: The Journey So Far with Patrick Drake Co-Founder and Head Chef of HelloFresh UK
Episode 42: Self awareness helped us grow - Abhi Lokesh CEO of Fracture
Episode 41: You Don't Need More Processes with Ryan Walsh Partner at Floodgate VC and Formally Beat by Dre
Episode 40: Why You Shouldn't Raise Too Much Money with Paul Grossinger
Episode 39: What I've learned starting companies with Jack Levine former CEO of Digg and Electric Objects
Episode 38: Success takes time - Russ Shaw Founder of TLA and Investor
Episode 37: Getting 25,000 downloads a day Patrick Jackson of Disconnect
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