If I went to your website right now, would I understand what your work does for me?
Is the result that I am looking for–that I would pay you money for–representing in your message?
Or are you falling into the overlooked expert trap of leading with your solution?
Experts are obsessed with their solutions. It’s natural! You love what you do and how you do it. And you see the results that it creates for other people. It’s easy for you to get excited about your work and want to talk about the work all the time. And we assume other people are just as excited about our expertise as we are.
But here’s the Rebel Truth: Your clients don’t care how you do what you do. They want the results your work creates.
Today we’re talking about how to go from solution-focused to focusing on the result your audience actually wants.
In This Episode:
Learn more about Michelle Mazur:
Resources:
[Rebroadcast] The Only Remaining Way to Stand Out in Business
How to Use ChatGPT to Stand Out
What Does It Take To Stand Out in 2023
How We Will Take Care of Each Other Inside the Expert Up Club
Your Invitation to Expert Up
The True "No Audience, No Problem" Strategy to Grow Your Business
What To Do When Your Marketing Message Flops
Don't Like Marketing? Here's What You Need at the Minimum
Stop Trying To Get It Right
How to Make Your Business Interesting to Other Humans
Why and How Experts Market Differently
Are You Expert Enough?
Claim Your Expertise: The Rebel Expert Manifesto
We've hit 300! Hooray! Here's What's Next.
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How Do We Earn Trust in Online Business with Maggie Patterson
How To Build Trust Using Your Brand Message
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A Crisis of Trust: Why You Are Skeptical of Online Businesses
How to Steer Your Business During Uncertain Economic Times
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