Joining me today is Sloan Ketchum, one of our coaches at SPS. She is leading our new program, "PR and Speaking for New Authors." Sloan has interviewed over 50 podcasts, spoken on stages, and has generated a healthy income from speaking on stage. Also, Sloan is the author of the book, Beautiful Girl, You Can Do Hard Things, and has coached over 150 SPS students to date.
"PR and speaking is the easiest way - it's the lowest common denominator in the best sense of the word." Learning the skills and doing the SPS course work will give you the confidence to make speaking a reality. She suggests building your launch list speaking at online conferences. "You'll be able to run into that launch with a lot of confidence knowing that you're going to hit all those goals that you want to hit."
"There's a system behind PR and speaking." Make sure to be proactive in your campaign. You'll want to do the following three-bucket items to get PR for your brand:
Getting clear on your hook Booking gigs MonetizeYou can book gigs by using the three-step plan: research, reach-out, and referral. Make sure to sift and develop partnerships that you have the potential to create. Start every call out with a win, and remember, "the fruit is there. We just have to sift and sort." Start with your three to five advocate's list and get into your feedback loop as quickly as possible.
Listen in to find out how to create a great hook, how to book gigs, and why you should get fast "no's" when looking for gigs. Learn how to monetize your book or business, when you can get paid to speak, and other ideas on how to market yourself to build your following.
Show Notes
[02:38] Sloan’s first opportunity with SPS. [03:19] Why Sloan sees speaking as a PR opportunity for authors. [07:30] Her favorite student stories. [11:04] Three big buckets to fill for your PR campaign. [11:40] How can you come up with a good hook? [14:39] Basics you need to know about booking gigs. [19:27] Monetization process gives clear focus and measurable numbers. [21:06] Find out which PR gigs give you the best conversion rate. [23:18] How authors can use speaking gigs to sell books. [25:15] Students who have had the most success in the program. [28:00] Biggest mistakes people make from the start. [32:33] Author Advantage Live 2020 Virtual Experience [36:04] Advice for those starting on their journey with speaking gigs.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers James Altucher on the Web Editing and show notes for Self-Publishing School by Pro Podcast SolutionsSPS 048: Beyond the Bestseller: Foreign book rights, creating a book series & selling out your first live event with Hal Elrod
SPS 047: Faith-Based Book Market- Selling Your Book Without Selling Out with Lindsey Hartz
SPS 046: Happiness, Good Habits, AND Becoming a Writer with Gretchen Rubin
SPS 045: The Podcast Is Coming Back!!!
SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
SPS 043: The Getting Things Done Approach to Writing Your First Book with David Allen
SPS 042: Writing Words That Sell Your Books with Ray Edwards
SPS 041: Using Books to Drive Product Launches with Danny Iny
SPS 040: What I've Learned from Writing 10+ Books with Joanna Penn
SPS 039: 80/20 Book Sales & Marketing with Perry Marshall
SPS 038: Using Books to Build Passive Income with David McKay
SPS 037: How to Land Big Name Endorsements with Kelsey Humphreys
SPS 036: How to Build an Author Platform with Steve Scott
SPS 035: Using a Book To Get Booked with Grant Baldwin
SPS 034: Clinton White House Speech Writer at Age 23 with John Corcoran
SPS 033: How I Used My Book “Podcast Launch” to Help Create Podcasters' Paradise with John Lee Dumas
SPS 032: Growing My 8-Figure Business With A Book with Ryan Deiss
SPS 031: Building my Business & Group Coaching Program with Jaime Tardy
SPS 030: 6 MONTHS TO 6 FIGURES with Peter Voogd
SPS 029: How I Used A Book Trailer, Facebook Ads & a Launch Team to Launch My First Book with Andrew Ferebee
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money