Today's guest is no stranger to the show. We've had the privelege of knowing Blake Riber of Seelbach's for many years. However, before he had Seelbach's he was a past guest on episode 007 when he was running one of the premier bourbon blogs on the internet called bourbonr. I wanted to invite Blake on the show to talk about the past few years because building an e-commerce business on bourbon, is no easy task. We talk about legal licensing, his first Purchase orders, and being scrappy by growing into his warehouses. Now he helps kickstart brands' success by giving them an online presence. He finds new customers through content marketing and builds loyalty through customer service. It's a story about passion, knowledge, and a little bit of luck.
Show Notes:
458 - Are Sneakerheads Years Ahead of Bourbon Hunters? with Matt Kusek
Whiskey Quickie: Jack Daniel's 12 Year Batch 2 Tennessee Whiskey Review
TWiB: Derby Season With Lots of Events, Jeff Hopmayer Joins The Board for Staghorn, 18 Brand New Whiskey Releases!
457 - The Epic Hunt for Dusty Booze with Aaron Goldfarb
Whiskey Quickie: Heaven Hill Heritage Collection 18 Year Bourbon Review
Behind The Pursuit: How To Choose a Distributor
456 - Will Non Distilling Producers Survive 2024? And A Message From Barrell Bourbon on Bourbon Community Roundtable #92
Whiskey Quickie: Chattanooga Whiskey White Port Cask Finished Review
TWiB: New Service Called Kentucky Bourbon Retreat, Hard Truth's Farmer’s Reserve, Woodford Reserve's $15,000 Derby Bottle
455 - Digging Into The Psychology of a Bourbon Hunter with Jim White of Reality Check
Whiskey Quickie: Broken Barrel Honey Smoke Reserva American Whiskey Review
TWiB: MGP Files Lawsuits Against Two Cities, More Partnerships in Golf Are Coming, Rabbit Hole Heretofore
454 - The Evolving Trends of Bourbon Journalism with Maggie Kimberl
Whiskey Quickie: Widow Jane Paradigm Rye Review
TWiB: A Brewer Sues Government To Distill as a Hobby, Chattanooga Batch 037: Ancient Wheat, Yellowstone Rum Cask Finish
453 - Will Horses Help Sell a Bottle? with Sean Josephs of Pinhook
Whiskey Quickie: New Riff Bohemian Wheat Bourbon Review
TWiB: National Buzzard's Day Is a Thing, Old Forester High Angel's Share, Pursuit Releases United Double Oaked Bourbon
452 - Is the Bourbon Boom Over? on Bourbon Community Roundtable #91
Whiskey Quickie: Fireside Hazmat Proof Bourbon Review
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