If the idea of selling and asking people to buy from you makes you nervous, this one’s for you.
My guest today is going to explain how storytelling takes the ick out of making sales, through what she calls “ethical persuasion.” No tricks, no gimmicks, no bait and switch. Just connecting with your clients over the issues they’re facing and how you can help.
Marsha Shandur believes that storytelling is the KEY to ethically persuasive communication. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of individuals and groups of executives, entrepreneurs and professionals across the world, and has received rave reviews from clients like Meta, Royal Bank of Canada, HelloFresh, and Shopify.
Before launching Yes Yes Marsha and her career as a Storytelling Coach, Marsha spent 15 years working as a Radio DJ, where she gained a powerful understanding of how to tell stories in a way that fosters connection, trust, engagement and loyalty. Her work has been featured in Forbes, BBC and Mashable.
Tune into this episode to hear:
Learn more about Marsha Shandur:
Resources:
Ep 119: How Can You Guarantee and Promise Benefits That Are Not 100% Contingent on Your Work
Ep 118: Building Your Authority Machine: What and When to Outsource
Ep 117: Where and How to Start Your Authority Machine When You're Starting From Scratch
Ep 116: Networking or Authority Building: Where Should You Focus
Ep 115: How to Start an Authority Machine: My Story
Ep 114: How to be a Great Client
Ep 113: How to Raise Your Prices Sustainably and What Premium Pricing is Really All About
Ep 112: Dan Gingiss on What Makes a Memorable Customer Experience (Which Does Not Mean Expensive)
EP 111: Five Sins You Must Avoid If You're Looking For More Money From Your Clients (and What To Do Instead)
Ep 110: Where Financial Security Really Comes From and How You Can Build It
Summer Break Bonus: Dorie Clark on Playing the Long Game
Summer Break Bonus: Kia Abrera on Recognizing Burnout and Creating Her Own Work-Life Balance
Summer Break Bonus: Ediuska Laurens on Leaning Into Your Big Vision
Summer Break Bonus: Michael Roderick on Building a Referable Brand
Ep 109: #SpainBrain and the Importance of Taking Time to Rest and Recharge
EP 108: How to Get Disciplined, Stop Endlessly Exploring, and Call Your Creative Work "Done"
Ep 107: Did You Know You Can Make Great Clients? Here's How.
Ep 106: How Vincent Kitirattragarn Built Dang Foods, an Award-Winning Asian Snacks Company, From Scratch
EP 105: Getting Paid to Pitch: The Lead Product Method
Ep 104: Building the Authority Machine in Your Business
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