If the idea of selling and asking people to buy from you makes you nervous, this one’s for you.
My guest today is going to explain how storytelling takes the ick out of making sales, through what she calls “ethical persuasion.” No tricks, no gimmicks, no bait and switch. Just connecting with your clients over the issues they’re facing and how you can help.
Marsha Shandur believes that storytelling is the KEY to ethically persuasive communication. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of individuals and groups of executives, entrepreneurs and professionals across the world, and has received rave reviews from clients like Meta, Royal Bank of Canada, HelloFresh, and Shopify.
Before launching Yes Yes Marsha and her career as a Storytelling Coach, Marsha spent 15 years working as a Radio DJ, where she gained a powerful understanding of how to tell stories in a way that fosters connection, trust, engagement and loyalty. Her work has been featured in Forbes, BBC and Mashable.
Tune into this episode to hear:
Learn more about Marsha Shandur:
Resources:
EP 27: Michelle Mercurio – What's Possible: Align Your Message, Lead With What Inspires You, and Make Room for "Great"
EP 26: Ilana Preuss – What's Possible: Building Authority Online and Owning Your Brand and Voice
EP 25: Rachael Wonderlin – What's Possible: Stop Trading Dollars for Hours and Start Scaling Your Business with Confidence and Clarity
EP 24: Susan Boles – Positioning as an Entry Point, Unconventional Strategies for Your Business' Ecosystem, and Embracing Process
EP 23: Melanie Gow – Telling Stories That Change Lives and Harnessing The Unstoppable Power Of The Spotlight
EP 22: The Effect Our Money Stories Have On How We Spend, Invest, and Save or Don't Save
EP 21: Amanda Silver – How To Stop Dwelling On Why It Can’t Work and Get Into the Driver’s Seat Of Your Business
EP 20: Jesse Sommer – Contracting Coronavirus in Afghanistan, Engaging with Fear, and A Different Approach to Personal Growth
EP 19: Renee Sieli – Going Against PR Traditions, Learning When to Say No, and The Power of Self-Discipline
EP 18: Dov Gordon – Leveraging Your Network for Profit, Where to Put Your Efforts, and the Alchemy of Building Relationships
EP 17: John DeMato – Persuasive Visual Story, Pivoting During COVID, and Capturing the Magic Shot
EP 16: Jake Jorgovan – Using Personality Tests With a Team, Visualizing a Future, and Doing More Than One Thing Well
EP 15: Ramon Ray – The Joy of the Smart Hustle, Building Fan Base, and Thriving in the Life You Want
EP 14: Cole Hauptfuhrer – The Importance of Focus, How to Multiply Your Money, and One Life-Changing Week On a Cruise Ship
EP 13: Evan Horowitz – Building Awareness, Living Courageously, and Using Business as a Personal Growth Gym
EP 12: Paige Wilhide – Video Marketing, Improv, and Losing the Travel Bug
EP 11: Brett Lavender – Influence, Being Your Brand, and How to Command the Attention of Any Room
EP 10: Jean Tang – Repurposing Content, Hiring a Copywriter, and When Good Content Is Just Not Possible
EP 09: Carolyn Herfurth – Entertaining Off-The-Table Ideas, Becoming Unattached To Your Email List, and Figuring Out "What's Next" in a Successful Business
EP 08: Chiquita Brujita – Privilege, Spreading Joy, and Building A Community-Driven Business
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show