If the idea of selling and asking people to buy from you makes you nervous, this one’s for you.
My guest today is going to explain how storytelling takes the ick out of making sales, through what she calls “ethical persuasion.” No tricks, no gimmicks, no bait and switch. Just connecting with your clients over the issues they’re facing and how you can help.
Marsha Shandur believes that storytelling is the KEY to ethically persuasive communication. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of individuals and groups of executives, entrepreneurs and professionals across the world, and has received rave reviews from clients like Meta, Royal Bank of Canada, HelloFresh, and Shopify.
Before launching Yes Yes Marsha and her career as a Storytelling Coach, Marsha spent 15 years working as a Radio DJ, where she gained a powerful understanding of how to tell stories in a way that fosters connection, trust, engagement and loyalty. Her work has been featured in Forbes, BBC and Mashable.
Tune into this episode to hear:
Learn more about Marsha Shandur:
Resources:
Ep 83: Exactly What BS Did We Cut and How Were We Able to Do It
Ep 82: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 81: You Are The Hero Of Your No BS Agency
Ep 80: Exciting Business Goals for 2022 and Going All-In on What's Next
Ep 79: The Business Model You Need if You Want Work-Life Balance and The Secret Behind a Successful Passive Income Business
Ep 78: Getting Out of the Fear Place, Selecting a New Business Model, and Fundamentally Changing the Way We Do Business
Ep 77: Julia Pimsleur Dives Into Why Mindset is the Key to Achieving Our Big Goals and the Mindset Practices She Encourages Us All to Adopt
Ep 76: Hillary Weiss on Finding, Visualizing, and Showcasing the Thing That Makes You Special in the World
Ep 75: Focus on Process Over Product and Build Your Resilience
Ep 74: Seth Erickson Shares His Research and New Book on Why Storytelling in Business Works and How We Can Tell More Engaging Stories
Ep 73: How to Guarantee Your Own Success
Ep 72: Jared Kleinert Peels Back the Curtain on His Processes, Habits, and Relationships That Have Allowed Him to Accomplish So Much at 26
Ep 71: Philip Morgan Explains Why Our Relationship to Risks Matters a Whole Lot When Picking Our Business Strategy and Specialization Area
Ep 70: Jeffrey Van Dyk on Finding Your Perfect Market, the Work Only You Can Do, and the Messaging That Hits The Bullseye
Ep 69: Nate Bagley on Nurturing an Amazing Relationship With Your Romantic Partner and Why This Is So Important in Business
EP 68: Talia Koren on How an Intentional and Wildly Successful Instagram Strategy Fueled the Growth of Her Business
EP 67: Dorie Clark Drops Truth Bombs About Playing the Long Game and How to Make Your Own Luck
EP 66: Dominic Monkhouse Gets Real on What it Takes to Build Grit, Resilience, and Really Strong Teams
EP 65: Melanie Spring on Building the Business and Life You REALLY Want and Nothing But
Summer Quickie: Michelle Mercurio on Letting Go of Things (Even if They're Working)
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