If the idea of selling and asking people to buy from you makes you nervous, this one’s for you.
My guest today is going to explain how storytelling takes the ick out of making sales, through what she calls “ethical persuasion.” No tricks, no gimmicks, no bait and switch. Just connecting with your clients over the issues they’re facing and how you can help.
Marsha Shandur believes that storytelling is the KEY to ethically persuasive communication. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of individuals and groups of executives, entrepreneurs and professionals across the world, and has received rave reviews from clients like Meta, Royal Bank of Canada, HelloFresh, and Shopify.
Before launching Yes Yes Marsha and her career as a Storytelling Coach, Marsha spent 15 years working as a Radio DJ, where she gained a powerful understanding of how to tell stories in a way that fosters connection, trust, engagement and loyalty. Her work has been featured in Forbes, BBC and Mashable.
Tune into this episode to hear:
Learn more about Marsha Shandur:
Resources:
Ep 139: [Money Talk] Revenue, Income, Profit: What's the Diff and What You Need to Know
EP 138: [Money Talk] Five Money Mindset Issues That Will Stop You From Growing Your Business
Ep. 137: [Finding Leads] Amanda Dahler on The Most Effective Way To Do Lead Generation
Ep 136: [Finding Leads] Why I Vote Nay on Free Strategy and Consultation Sessions And What To Do Instead
Ep 135: [Finding Leads] What to Do When All Your Leads Come From Word of Mouth
Ep 134: [Finding Leads] Busting Lead Generation Myths
EP 133: [Finding Leads] To Social Media or Not? That is the million-dollar question.
Ep 132: [Client Love] How To Delight Your Clients
Ep 131: [Client Love] A Communication Framework That Fosters Trust and Eliminates BS
EP 130: [Client Love] Building Trusting Relationships With Your Clients
EP 129: The What, Why and Where of BS in our Businesses (And How to Get Rid of Them)
Ep 128: This Will Make You Think Differently About Business Stress and Overwhelm
Ep 127: 5 Lessons from 12 Years in Business
EP 126: Three Things To Do In January To Set Up Your Entire Year For Success
Ep 125: Strategies for Not Working and Taking Time Off (and Not Feeling Guilty or Overwhelmed)
Ep 124: The Argument for Why Packaged Services and Standardized Pricing Make Total Sense
Ep 123: Does thinking about taxes get you down? Here are 3 things to do to change that!
Ep 122: Didn't Meet Your 2022 Revenue Goals? 3 Things You Can Do To Set Yourself Up For 2023.
Ep 121: Word of Mouth and Referrals are Great. Here's Why They're Also Dangerous.
Ep 120: Worried About The Recession? Here's What I Want You To Do.
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