If the idea of selling and asking people to buy from you makes you nervous, this one’s for you.
My guest today is going to explain how storytelling takes the ick out of making sales, through what she calls “ethical persuasion.” No tricks, no gimmicks, no bait and switch. Just connecting with your clients over the issues they’re facing and how you can help.
Marsha Shandur believes that storytelling is the KEY to ethically persuasive communication. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of individuals and groups of executives, entrepreneurs and professionals across the world, and has received rave reviews from clients like Meta, Royal Bank of Canada, HelloFresh, and Shopify.
Before launching Yes Yes Marsha and her career as a Storytelling Coach, Marsha spent 15 years working as a Radio DJ, where she gained a powerful understanding of how to tell stories in a way that fosters connection, trust, engagement and loyalty. Her work has been featured in Forbes, BBC and Mashable.
Tune into this episode to hear:
Learn more about Marsha Shandur:
Resources:
EP 44: The Best of Show Your Business Who’s Boss – Amie Sheridan
EP 43: Lee Rowley – Getting Inside The Head of Your Clients, Finding The Words That Connect, and Why a Polarizing Voice Works and May Just Be What You Need
EP 42: Nicole Antonio-Gadsdon – Where HR Fits in a Company's Brand, "Stealing" From Copywriters, and When HR Wears the Marketing Hat with Nicole Antonio-Gadsdon
EP 41: Michael Roderick – Building True Influence, Creating a Referable Brand, and "Finding Your Celine"
EP 40: Shannon Siriano Greenwood – Transforming a Business in Response to the Pandemic and Creating Unique Experiences — Offline or Online — For Your Community
EP 39: Ben Potts – Running a Restaurant in the Pandemic, Spotting New Opportunities, and Starting a Consultancy Business
EP 38: Max Miller – The Magic of Taking Action and Reclaiming the Stories We Tell About Ourselves
EP 37: Kristina Semos – Responding to Business Challenges Due to COVID Without Devaluing Your Brand
EP 36: Michael F. Schein – Secrets to Successful Propaganda, Bold Marketing Techniques, and Why You Need Them
EP 35: The Evolution of Worst of All Design and Steve Wasterval's Perspectives on the Business Side of His Creative Work
EP 34: Steve Wasterval – Building an Audience and a Sustainable Business From Your Creative Work
EP 33: Steve Wasterval – The Journey From Being an Artist to Being an Artist Who Makes a Living With His Art
EP 32: Brent Weaver – The Business Value of Focus, Less is More, and Getting the Right Advice at the Right Time
EP 31: James Heaton – Holding Ourselves Accountable, Continuous Learning, and the Real Value of Our Failures
EP 30: Why Giving Thanks is a Super Power
EP 29: Ediuska Laurens – What's Possible: Leverage Your Expertise, Lean Into Your Big Vision, and Build a Purpose-Driven Business
EP 28: Preparing Yourself to Take Bigger Leaps and Building Your Confidence in the Process
EP 27: Michelle Mercurio – What's Possible: Align Your Message, Lead With What Inspires You, and Make Room for "Great"
EP 26: Ilana Preuss – What's Possible: Building Authority Online and Owning Your Brand and Voice
EP 25: Rachael Wonderlin – What's Possible: Stop Trading Dollars for Hours and Start Scaling Your Business with Confidence and Clarity
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