In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment.
We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow.
Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment.
Moving upmarket means a lot of change, we discussed all the changes that a company goes through during the process.
All this and more with Shilpa in this episode.
Connect with Shilpa on LinkedIn - https://www.linkedin.com/in/shilpalsingh/
Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs
S5E3 - Unscripted Sessions ft. Sreedhar Peddineni, Co-founder at GTM Buddy
S5E1 - Data driven Customer Success ft. Arundhati Balachandran, Senior Director, Customer Success at Chargebee
S4E10 - Building locally relevant & globally scalable GTM strategy ft. Ashwin Krishna, Marketing Director at Tact.ai
S4E9 - How to align the Product Marketing team and other teams to make better-informed decisions ft. Smriti Chopra, Product Marketing at Zapier
S4E8 - Unscripted sessions ft. Steffen Hedebrandt, Cofounder of Dreamdata.io
S4E7 - Customer Success 101 ft. Sandhya Tomer, Director of Customer Success at Whatfix
S4E6 - Unscripted Sessions ft. Veekshith Rai, Co-founder and COO at Finly.io
S4E5 - Unscripted Sessions with Kausambi Manjita, Founder & CEO at Kubric
S4E4 - SaaS Ops 101 ft. Lavanya Gopinath, Director of Operations at Chargebee
S4E3 - How to personalize marketing? ft. Sowmya Moni, Director of Marketing at Incture
S4E2 - State of SaaS in India ft. Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners
S4E1 - Unscripted sessions ft. Deepesh Agarwal, Co-founder & CEO, MoveInSync
S3E23 - Building new products ft. Smrithi Parameswar, Product Leader
S3E22 - Unscripted Sessions ft. Shubhi Agarwal, Co-founder of Locobuzz
S3E21 - Unscripted conversations ft. Saravana Kumar, CEO at Kovai.co
S3E20 - What is neuro-marketing? ft. Pranjalee Lahri, AVP Marketing at UpsideLMS
S3E19 - Storytelling for B2B SaaS ft. Kuppu, Product Evangelist at Zoho
S3E18 - Work remotely like a pro ft. Meera Sapra, Product Manager at Zoho
S3E17 - Upgrading customer service with AI ft. Vartika Verma, VP of Global Marketing at Yellow Messenger
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