In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment.
We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow.
Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment.
Moving upmarket means a lot of change, we discussed all the changes that a company goes through during the process.
All this and more with Shilpa in this episode.
Connect with Shilpa on LinkedIn - https://www.linkedin.com/in/shilpalsingh/
Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs
S3E16 - Unscripted Sessions ft. Sharmila Sundaram, CEO at Corefactors
S3E15 - State of SaaS in India ft. Priya Mohan from the leadership team at Venture Highway
S3E14 - Unscripted Sessions ft. Max Armbuster, CEO of Talkpush
S3E13 - Unscripted Sessions ft. Arjun Pillai, Founder & CEO of Insent.ai
S3E12 - How to plan your B2B marketing investment for the best ROI? ft. Bharath Gaddam, Founder of Data POEM
S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks
S3E10 - State of SaaS in India ft. Anand Datta, VP at Nexus Venture Partners
S3E9 - How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul
S3E8 - How to manage the impact of Covid-19 on B2B revenue generation? ft. Vikas Potta, VP of Sales at FusionCharts
S3E7 - How to manage a global B2B pipeline generation during uncertainty? ft. Francois Kulik, Head of Global Pipeline Generation at Algolia
S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere
S3E5 - How to evangelize your product? ft. Aadil Bandukwala, Director APAC Field Marketing at HackerRank
S3E4 - How to overcome a growth plateau? ft. Kevin White, Head of Marketing at Retool
S3E3 - How to manage social media? ft. Vaidehi Murthy, Social Media @ Dunzo
S3E2 - Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTap
S3E1 - Developing a winning GTM strategy ft. Yoni Solomon, Director of Product Marketing & Strategy at G2
S2E27 - [Special Episode] Unscripted Sessions with Sunil Neurgaonkar
S2E26 - Unscripted sessions ft. Abhijeet Vijayvergiya, Cofounder & CEO of Nektar.ai
S2E25 - State of SaaS in India ft. Aviral Bhatnagar, Founder of A Junior VC
S2E24 - Talking Customer Success ft. Nimesh Mathur, Branch
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