In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment.
We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow.
Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment.
Moving upmarket means a lot of change, we discussed all the changes that a company goes through during the process.
All this and more with Shilpa in this episode.
Connect with Shilpa on LinkedIn - https://www.linkedin.com/in/shilpalsingh/
Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs
S2E23 - State of SaaS in India ft. Nikhil Kapur, Partner at Strive VC
S2E22 - Live AMA with Guillaume Cabane on Multi-Channel Marketing Strategy
S2E21 - Product Led SEO ft. Eli Schwartz, Growth Advisor & SEO Consultant
S2E20 - Shifting from physical to virtual events ft. Nick Bennett, Field Marketing Leader at Clari
S2E19 - Building Github in India ft. Maneesh Sharma, Country Manager at Github
S2E18 - Design data and metrics ft. Shay Howe, VP of Design at ActiveCampaign
S2E17 - Building your content marketing stack ft. Akshatha Kamath, Head of Content at Moengage
S2E16 - Why technical SEO is important? ft. Geoff Atkinson, CEO of Huckabuy
S2E15 - How to build a marketing strategy? ft. Justin Alva, AVP Growth at Smallcase
S2E14 - Unscripted sessions ft. Tanishq Juneja, CEO of Pepipost
S2E13 - Unscripted sessions ft. Mayur Gupta, CMO of Freshly
S2E12 - A new perspective to marketing ft. Siddharth Sharma, Director of Marketing at Karix
S2E11 - Customer success during a pandemic ft. Meenakshi Ganesh, Director of Customer Success at Clevertap
S2E10 - How to effectively track and manage data? ft. Patrick Thompson, Iteratively
S2E9 - How to build a remote work culture? ft. Gilad Bornstein & Ronen Rubinfeld, Flatworld.co
S2E8 - Talking tech SaaS Sales ft. Srinath Srinivasan, Head of Sales at Plivo
S2E7 - How to get started with outbound growth? ft. Jeremy Goillot, Head of Growth at Spendesk
S2E6 - Growth marketing in uncertain times ft. Anuj Adhiya
S2E5 - Exploring Webinars ft. Joana Inch
S2E4 - Unscripted sessions with Surendar Natarajan, CEO of Adapt.io
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