In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment.
We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow.
Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment.
Moving upmarket means a lot of change, we discussed all the changes that a company goes through during the process.
All this and more with Shilpa in this episode.
Connect with Shilpa on LinkedIn - https://www.linkedin.com/in/shilpalsingh/
Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs
S1E6 - What is product-led growth? And how to implement it for your SaaS? ft. Wes Bush
S1E5 - Omnichannel eCommerce marketing automation strategy for your buyer's journey ft. Rytis Lauris, CEO of Omnisend
S1E4 - Discussing the 10 mistakes that you're making while sending cold emails ft. Guillaume, CEO of Lemlist
S1E3 - How to create a customer focused marketing strategy for your business? ft. Vivek Jaiswal, CEO at Customer Guru
S1E2 - Ultimate Video Marketing Strategy ft. Shane Barker
S1E1 - Understanding and building customer success strategy ft. Sue Duris
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