Do you feel like an overlooked expert? Have you ever thought, “I am great at what I do! So, why don't more people know about me?”
I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it.
In my business, I am so lucky that I get to work with amazing, talented people who are experts in their field. Years of experience, finely honed skills, and the work they do with their clients is incredible. It gets results.
They are the type of people who are so damn easy to refer to because their work is so good, and they're the kind of people that I want to make sure more people know.
But that brings me back to the question “If they are so good, so talented, so skilled, and get their clients results, why aren't they more widely known?”
And I believe I found part of this answer, and I'm calling this the overlooked expert phenomenon.
Let's talk about it and the three reasons why it exists.
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Full show notes and transcript are here.
Trailer: Introducing the Make Marketing Suck Less Podcast
The Power of Repurposing Your Content with Andréa Jones
How The Sunk-Cost Fallacy Changed This Podcast
Why Your Expertise Matters: Messaging To Be Known, Hired, And Paid
Show, Don’t Tell: Building Trust in Your Marketing
Stop “Should’ing” Yourself with Amanda McKinney
The Do Less But Better Marketing Strategy
Five Reasons Why Marketing Bites (And What To Do About It)
[MMSL] How to Create Content that Gets People Ready to Work with You with Christie Pearl
Doing Business Differently? Be an Expert Amongst the Experts
[MMSL] When It Comes to Client Results: Show Don't Tell with Elizabeth des Roches
Why Marketing Courses Fail Your Business (and What to do Instead)
[MMSL] How to Market to Two Different Audiences (without Losing Your Mind) with Leah Steele
Does Claiming Your Expertise Limit Your Business? Debunking 3 Misconceptions About Marketing for Experts
[MMSL] What to Do When Your Audience Isn't Growing
The Proving Energy Trap: How to Communicate Your Expertise Effectively
Why Trying to Get it “Right” Keeps Your Business the Best-Kept Secret in the Industry
Creators vs. Business Owners: How They Market Differently & Why It Matters for Your Business
Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business
[Rebroadcast] Are You the Overlooked Expert?
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