Do you feel like an overlooked expert? Have you ever thought, “I am great at what I do! So, why don't more people know about me?”
I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it.
In my business, I am so lucky that I get to work with amazing, talented people who are experts in their field. Years of experience, finely honed skills, and the work they do with their clients is incredible. It gets results.
They are the type of people who are so damn easy to refer to because their work is so good, and they're the kind of people that I want to make sure more people know.
But that brings me back to the question “If they are so good, so talented, so skilled, and get their clients results, why aren't they more widely known?”
And I believe I found part of this answer, and I'm calling this the overlooked expert phenomenon.
Let's talk about it and the three reasons why it exists.
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Full show notes and transcript are here.
A Crisis of Trust: Why You Are Skeptical of Online Businesses
How to Steer Your Business During Uncertain Economic Times
How to Keep Your Message Relevant During an Economic Downturn
The Myth of Messaging as Self-Actualization
[3WR Book Club] The Messages That Support Your 3-Word Rebellion
[3WR Book Club] What the 3 Word Rebellion Does for Your Business
[3WR Book Club] Why Expert Business Owners Need to Start a Rebellion
[3WR Book Club] Why You Should Build a Movement Around Your Expertise
[3WR Book Club] Owning Your Expertise
Bonus Deep Dive: 3 Way to that Messaging Makes Your Marketing Pay Off
Bonus Deep Dive: 3 Stories Your Business Needs to Tell to Turn Strangers into Clients
Bonus Deep Dive: The Tool that Helps Your Business Become Radically Consistent with Your Marketing
Bonus Deep Dive: The Four Foundational Pieces of Messaging (and How to Get Help Crafting It)
Bonus Deep Dive: The Best Way to Stand Out in a Crowded Marketplace
Bonus Deep Dive: Ditch the Ideal Client Avatar and Do This Instead
Bonus Deep Dive: How to Assess the Effectiveness of Your Message
Bonus Deep Dive: The Difference Between Messaging, Marketing & Copywriting
Clarifying Your Message Leads to A More Effective Sales Process
4 Different Ways to Talk About Your Offer Without Talking About Your Offer
Sell the Results, Not the Solution
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