Do you feel like an overlooked expert? Have you ever thought, “I am great at what I do! So, why don't more people know about me?”
I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it.
In my business, I am so lucky that I get to work with amazing, talented people who are experts in their field. Years of experience, finely honed skills, and the work they do with their clients is incredible. It gets results.
They are the type of people who are so damn easy to refer to because their work is so good, and they're the kind of people that I want to make sure more people know.
But that brings me back to the question “If they are so good, so talented, so skilled, and get their clients results, why aren't they more widely known?”
And I believe I found part of this answer, and I'm calling this the overlooked expert phenomenon.
Let's talk about it and the three reasons why it exists.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
Marketing Messaging Make-Over
Bonus: Duped: Predatory Pricing Practices in the Online Business Pyramid Scheme
The Unfair Advantage of the Overlooked Expert
Listen Up Overlooked Expert: Control The Message
Overcoming the Challenge of Being an Overlooked Expert
Are You The Overlooked Expert?
How to Be the Unmistakable Player in the Game of Communication (Game of Communication 4)
What Needs to Happen In Order For Your Marketing Message to Get Heard and Understood (Game of Communication 3)
What's the Intention Behind Your Marketing Message? (Game of Communication 2)
Are You Communicating or Playing the Game of Communication?
Do You Really Have to be on Social Media to Market Your Business with Meg Casebolt
What Does Your Business Get Out of Your Social Media Time?
Demystifying Marketing : Behind The Scenes of My Marketing Strategy
Bonus: When the Messy Middle Feels TOO MUCH to Handle with Tracey Warren
Why Is It So Hard to Know If Your Messaging Is Working?
Messaging: What Is It and How Do You Know If It's Working
Exploring the Messy Middle of Building an Audience and a Business
Who Has Bigger Stages and Why
Advocating for Your Work in a Competitive Industry with Dave Noll
Building an Argument: How to Get Past the Manipulation Tactics
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast