Recruiting Future with Matt Alder
Business:Careers
Over the last few years, TikTok has driven a revolution in short-form video content, racking up billions of views and forcing its competitors to adopt similar formats. Recent data, ironically released by Google, has also highlighted that a significant percentage of young people prefer to do their research on TikTok and Instagram instead of using Google.
However, while a few employers are doing a great job in this area, overall, there is still very little recruitment marketing or employer branding content on these platforms.
So what do employers need to do to connect with the millions of people consuming short-form views effectively, and what part should this type of content play in recruitment marketing and employer branding strategies?
My guest this week is Omar Khateeb, Founder and CEO at JobPixel. JobPixel is helping many employers to embrace short-form video content, and Omar has expert insights to share on what works and how to build effective workflows for this type of content.
In the interview, we discuss:
Listen to this podcast on Apple Podcasts.
Round Up September 2022
Ep 464: Optimization, Automation and Augmentation
Ep 463: Fractional Hiring
Ep 462: What's New In Candidate Experience
Ep 461: Talent Acquisition Realities
Ep 460: Equity & Inclusion
Ep 459: Underrepresented Communities of Talent
Round Up August 2022
Ep 458: Recruiting & Retention In The Current Market
Ep 457: Employability and Social Mobility
Ep 456: Soft Skills
Ep 455: Talent Rediscovery
Ep 454: Effective Employer Branding Strategies
Ep 453: Onboarding Evolved
Ep 452: Assessment Innovation 2022
Ep 451: Building Communities Of Talent
Ep 450: Attracting and Retaining AI Talent
Ep 449: The Exit Fee Scandal
REPLAY The Great Opportunity
REPLAY The Magic Of Behavioural Science
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