Recruiting Future with Matt Alder
Business:Careers
Over the last few years, TikTok has driven a revolution in short-form video content, racking up billions of views and forcing its competitors to adopt similar formats. Recent data, ironically released by Google, has also highlighted that a significant percentage of young people prefer to do their research on TikTok and Instagram instead of using Google.
However, while a few employers are doing a great job in this area, overall, there is still very little recruitment marketing or employer branding content on these platforms.
So what do employers need to do to connect with the millions of people consuming short-form views effectively, and what part should this type of content play in recruitment marketing and employer branding strategies?
My guest this week is Omar Khateeb, Founder and CEO at JobPixel. JobPixel is helping many employers to embrace short-form video content, and Omar has expert insights to share on what works and how to build effective workflows for this type of content.
In the interview, we discuss:
Listen to this podcast on Apple Podcasts.
Ep 482: The Fluid Workforce
Round Up November 2022
Ep 481: Workstyle
Ep 480: Are Job Boards Evolving?
Ep 479: Neurodiversity Hiring At Microsoft
Ep 478: Developing Talent Intelligence
Ep 477: Innovation In Hourly Hiring
Ep 476: Digital Talent At PepsiCo
Ep 475: Defining Talent
Ep 474: Talent In Tech
Ep 473: The Power Of Difference
Ep 472: Inclusive Assessment
Ep 471: Employer Brand Challenges
Round Up October 2022
Ep 470: Disability Inclusion
Ep 469: TA Technology Transformation
Ep 468: Embracing Neurodiversity
Ep 467: Automation & Personalization
Ep 466: UNLEASH World
Ep 465: Curiosity At Work
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