Headstorm: https://headstorm.com/
AGPILOT: https://headstorm.com/agpilot/
Hemprino: https://www.hemprino.co.nz/
Prime Future Newsletter: https://primefuture.substack.com/
We’ve all heard the stats about how little of what consumers pay makes it back to the farmer or rancher. Some producers, like New Zealand sheep farmer Paul Ensor, are seizing the opportunity to capture more of that value.
"A lot of farmers don't know where their produce goes once it leaves the farm gate, but we're very well connected and we know what standards they require for us to grow the wool under. And so it's all about adding value and the best way to do that is be better connected to our end customer, farm to fashion."
Paul is capitalizing on this farm to fashion opportunity in a number of ways, including his own natural fiber brand called Hemprino, which is a blend of 80% fine merino wool and 20% hemp.
"There's a lot of wool blended with synthetic fibers to give it various attributes, whether to make the yarn stronger or more durable or give it some stretch. So we thought, well, why can't we do that with another natural fiber?"
Hemprino has been successful and Paul says he’s having a lot of fun, but running a consumer focused business on top of a farming operation, is not an easy challenge to take on.
"The supply chain is very challenging. So like when the wool leaves the farm, it's almost at times up to 18 months before we can have a garment to sell. So just all that managing that time from leaving the farm gate to hitting the store, if you like, has been quite challenging."
Paul Ensor of Hemprino talks to guest host Janette Barnard on today’s Future of Agriculture podcast.
FoA 243: Farm Data Economics with Terry Griffin, Ph.D.
FoA 242: Regenerative Research and Demonstration with Jonathan Lundgren, Ph.D.
FoA 241: From Drives to Driverless with Craig Rupp of Sabanto
FoA 240: Conservation Agriculture at Scale with Jason Weller of Truterra
FoA 239: Sensors for Predicting Grain Quality with Naeem Zafar of TeleSense
FoA 238: 5 Barriers Limiting Agtech (and the companies breaking through them)
FoA 237: Use Cases for Artificial Intelligence in Agriculture with Craig Ganssle of Farmwave
FoA 236: A Call for Startups to the Cattle Feeding Industry
FoA 235: The Fastest Growing Tilapia Farm in Africa
FoA 234: What Data do Farmers Trust? In10t Series Finale
FoA 233: Walmart Reinvents Their Beef Supply Chain
FoA 232: Are Agtech and Regenerative Agriculture Aligned?
FoA 231: Fixing Nitrogen with Karsten Temme of Pivot Bio
FoA 230: Agtech is Booming in Brazil with Francisco Jardim of SP Ventures
FoA 229: NanoGuard is Reducing Food Waste and Improving Food and Feed Safety
FOA 228: Solving the Rural Connectivity Problem with Dr. Sara Spangelo of Swarm
FOA 227: Finding Product-Market Fit and Talent with Joe Dales
FOA 226: The Problem with Farm Data
FOA 225: A Masterclass in Building a Direct-to-Consumer Farm Business
FOA 224: Plant-Based Plastic with Green Dot Bioplastics
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money