Headstorm: https://headstorm.com/
AGPILOT: https://headstorm.com/agpilot/
Hemprino: https://www.hemprino.co.nz/
Prime Future Newsletter: https://primefuture.substack.com/
We’ve all heard the stats about how little of what consumers pay makes it back to the farmer or rancher. Some producers, like New Zealand sheep farmer Paul Ensor, are seizing the opportunity to capture more of that value.
"A lot of farmers don't know where their produce goes once it leaves the farm gate, but we're very well connected and we know what standards they require for us to grow the wool under. And so it's all about adding value and the best way to do that is be better connected to our end customer, farm to fashion."
Paul is capitalizing on this farm to fashion opportunity in a number of ways, including his own natural fiber brand called Hemprino, which is a blend of 80% fine merino wool and 20% hemp.
"There's a lot of wool blended with synthetic fibers to give it various attributes, whether to make the yarn stronger or more durable or give it some stretch. So we thought, well, why can't we do that with another natural fiber?"
Hemprino has been successful and Paul says he’s having a lot of fun, but running a consumer focused business on top of a farming operation, is not an easy challenge to take on.
"The supply chain is very challenging. So like when the wool leaves the farm, it's almost at times up to 18 months before we can have a garment to sell. So just all that managing that time from leaving the farm gate to hitting the store, if you like, has been quite challenging."
Paul Ensor of Hemprino talks to guest host Janette Barnard on today’s Future of Agriculture podcast.
FoA 302: Farm Business Strategy with Kristjan Hebert
FoA 301: Funding Innovation for Agriculture, People and Planet with Suma Reddy of Future Acres
FoA 300: Seven Consumer Values Influencing the Future of Agriculture
FoA 299: Scaling Up Pastured Poultry with Paul Greive of Pasturebird
FoA 298: Adding Value to Farmland Investments via Conversion to Organic and Regenerative with Craig Wichner of Farmland LP
FoA 297: A Case Study in Farm Data Integration with Leaf Agriculture and GROWMARK
FoA 296: Financial Incentives for Sustainable Agriculture with Jayce Hafner of FarmRaise
FoA 295: Commercializing Sound Science with Adam Litle of Sound Agriculture
FoA 294: Food Investing for Systemic Change with Stephen Hohenrieder of Grounded Capital Partners
FoA 293: [Tech-Enabled Advisor Series] Trust and Technology with Cassie Misch and Jake Smoker
FoA 292: Real Talk on Regenerative Agriculture with Joe Bassett of Dawn Equipment and Underground Agriculture
FoA 291: Revisiting Agtech Founders from Semios, Manolin & Harvest Returns...Where are They Now?
FoA 290: Designing Crops That Tell Farmers What's Bothering Them with Shely Aronov of InnerPlant
FoA 289: [VC Roundtable] Trends Boosting Agtech and 2022 Predictions
FoA 288: Tractors as a Service for Smallholder Farmers with Jehiel Oliver of Hello Tractor
FoA 287: Why The Nature Conservancy is Investing in Agtech with Renée Vassilos
FoA 286: Nutrient Density and the Future of Quality-Driven Food Systems with Dan Kittredge
FoA 285: [Tech-Enabled Advisor Series] Helping Growers Save Money with Independent Crop Consultant John Silvera
FoA 284: Autonomous Sprayers with Gary Thompson of GUSS
FoA 283: A Model for Climate-Smart Dairy with Calgren Dairy Fuels
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