Headstorm: https://headstorm.com/
AGPILOT: https://headstorm.com/agpilot/
Hemprino: https://www.hemprino.co.nz/
Prime Future Newsletter: https://primefuture.substack.com/
We’ve all heard the stats about how little of what consumers pay makes it back to the farmer or rancher. Some producers, like New Zealand sheep farmer Paul Ensor, are seizing the opportunity to capture more of that value.
"A lot of farmers don't know where their produce goes once it leaves the farm gate, but we're very well connected and we know what standards they require for us to grow the wool under. And so it's all about adding value and the best way to do that is be better connected to our end customer, farm to fashion."
Paul is capitalizing on this farm to fashion opportunity in a number of ways, including his own natural fiber brand called Hemprino, which is a blend of 80% fine merino wool and 20% hemp.
"There's a lot of wool blended with synthetic fibers to give it various attributes, whether to make the yarn stronger or more durable or give it some stretch. So we thought, well, why can't we do that with another natural fiber?"
Hemprino has been successful and Paul says he’s having a lot of fun, but running a consumer focused business on top of a farming operation, is not an easy challenge to take on.
"The supply chain is very challenging. So like when the wool leaves the farm, it's almost at times up to 18 months before we can have a garment to sell. So just all that managing that time from leaving the farm gate to hitting the store, if you like, has been quite challenging."
Paul Ensor of Hemprino talks to guest host Janette Barnard on today’s Future of Agriculture podcast.
FoA 282: Open Source Weed Control with Guy Coleman and William Salter of OWL
FoA 281: Open Source Ag Technology with Brian Tischler of AgOpenGPS
FoA 280: Organic Farming Myths and Realities with Erin Silva, Ph.D.
FoA 279: Drones for Precision Spraying with Daniel McCann of Precision AI
FoA 278: Technology for Better Milk and Healthier Cows with Bethany Deshpande of SomaDetect
FoA 277: Delivering More Nutritious Food Ingredients with Matt Crisp of Benson Hill
FoA 276: Sustainability, Corporate Responsbility, and ESG with Louisa Parker-Smith of AGCO Corporation
FoA 275: Digital Infrastructure for Ag Supply Chains with Jake Joraanstad and Jesse Vollmar of Bushel
FoA 274: [Tech-Enabled Advisor Series] Precision Ag with Jonathan Zettler of Fieldwalker Agronomy
FoA 273: Designing the Seeds of the Future with Ponsi Trivisvavet of Inari
FoA 272: The Future of Food with Jack Bobo
FoA 271: Ag Robotics Roundtable
FoA 270: Produce Technology and Digitizing Taste
FoA 269: [Tech-Enabled Advisor Series] Cooperatives Embrace Digital Tools with KC Graner of Central Farm Service
FoA 268: California Water and the Future of Sustainable Irrigation
FoA 267: Tapping into the Microbiome for Animal Health with Chris Belnap of Resilient Biotics
FoA 266: Microsoft Wants to Democratize Data-Driven Agriculture
FoA 265: Climate, Land Use, and Agriculture with Richard Waite of the World Resources Institute
FoA 264: [Tech-Enabled Advisor Series] Drone Technology with Todd Vagts of Bayer Crop Science
FoA 263: Better Ingredients for Processed Foods with Joanne Zhang
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