Headstorm: https://headstorm.com/
AGPILOT: https://headstorm.com/agpilot/
Hemprino: https://www.hemprino.co.nz/
Prime Future Newsletter: https://primefuture.substack.com/
We’ve all heard the stats about how little of what consumers pay makes it back to the farmer or rancher. Some producers, like New Zealand sheep farmer Paul Ensor, are seizing the opportunity to capture more of that value.
"A lot of farmers don't know where their produce goes once it leaves the farm gate, but we're very well connected and we know what standards they require for us to grow the wool under. And so it's all about adding value and the best way to do that is be better connected to our end customer, farm to fashion."
Paul is capitalizing on this farm to fashion opportunity in a number of ways, including his own natural fiber brand called Hemprino, which is a blend of 80% fine merino wool and 20% hemp.
"There's a lot of wool blended with synthetic fibers to give it various attributes, whether to make the yarn stronger or more durable or give it some stretch. So we thought, well, why can't we do that with another natural fiber?"
Hemprino has been successful and Paul says he’s having a lot of fun, but running a consumer focused business on top of a farming operation, is not an easy challenge to take on.
"The supply chain is very challenging. So like when the wool leaves the farm, it's almost at times up to 18 months before we can have a garment to sell. So just all that managing that time from leaving the farm gate to hitting the store, if you like, has been quite challenging."
Paul Ensor of Hemprino talks to guest host Janette Barnard on today’s Future of Agriculture podcast.
FoA 262: Specialty Crops and Agtech with Allan Fetters
FoA 261: The Digital Dairy with Jordan Lambert of VAS
FoA 260: The Lentil Underground with Dave Oien of Timeless Seeds
FoA 259: [Tech-Enabled Advisor Series] Shannon Winny, Owner and Senior Agronomist at GroWest Ag Ventures
FoA 258: The Power of Peptides with Anna Rath and Ben Cicora from Vestaron
FoA 257: Bringing Ag Innovation to the Desert with HE Dr. Tariq bin Hendi
FoA 256: Agtech Collaboration and Data-Driven Decision Agriculture with Jim Ethington of Arable
FoA 255: [Tech-Enabled Advisor Series] Matt Larson, Agronomy Sales Manager at CHS
FoA 254: The Digitization of Global Agribusiness with Syngenta Chief Information Officer Greg Meyers
FoA 253: Social E-commerce and Gamifying Groceries with Xin Yi Lim of Pinduoduo
FoA 252: Local Meat Processing, Marketing and Logistics with Adam Parks
[Bonus] Ag Labor and the Farm Workforce Modernization Act with Shay Myers and Representative Cliff Bentz
FoA 251: Agtech Opportunities in Developing Markets with Igor Buchatskiy
FoA 250: Helping Smallholder Farmers Manage Risk with Sonu Agrawal of Weather Risk Management Services
FoA 249: A Global Perspective on Tree Nuts with The Almond Doctor
FoA 248: Regrow Merges Agronomic Insights with Sustainability Metrics
FoA 247: How to Stop Herbicide-Resistant Weeds
FoA 246: Unlocking Grazing Potential with Virtual Fencing
FoA 245: Agtech Product Strategy with Climate Corp Chief Product Officer Ranjeeta Singh
FoA 244: Farm Data Analytics with Aaron Gault of Advanced Agrilytics
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