In this episode, we welcome another longtime friend of MACPA, leadership expert and author of the new book, "This is NOT a Leadership Book: 20 Rules for Success", Emmanuel Gobillot. Emmanuel has been my go to source for all things leadership for many years. I speak to him about leadership as it relates to recruitment and retention, which is top of mind for everyone these days. Where do we find new CPAs? How can we get students interested in accounting again?
It's important for leaders to express why our profession is important and why our work matters - that "why" is what is going to get young people excited about a future career in accounting. The focus of many employees entering the workforce is their role in society, their purpose, and finding institutions that match their outlook. Those in leadership need to personify that "why" and start changing the narrative about this profession. Begin by understanding your organization's higher purpose; it should be aspirational and authentic.
Emmanuel spends a lot of time in his latest book speaking to authenticity, why it actually might be overrated UNLESS it's inline with your intent, your purpose, and the needs of your team. Listen in as we dive deep into his 20 rules to success and more.
Resources:
132. Automating corporate compliance | with AJ Yawn and Jeff Cook
131. Where we've been ... and where we're going | with Tom Hood
130. Wanted: A more diverse profession | with George Willie
129. What to know about PPP Round 2 | with Erik Asgeirsson and Lisa Simpson
128. Digital transformation in corporate finance | with Wayne Slater
127. Looking back ... and ahead on the CPA profession | with Allen DeLeon
126. Choosing to thrive as 'the worst year ever' comes to an end | with John O’Leary
125. State legislative issues start with finance | with Tom Hood
124. The post-pandemic office and the future of work | with Cheryl Duvall
123. What’s your 'And?' | with John Garrett
122. Cybersecurity and COVID-19: How to protect your firm and your clients | with Scott Fleszar
121. The 3 Ps of taxes: Politics, policy ... and patience | with Edward Karl
120. Creating the Progressive Accountant | with Twyla Verhelst
119. Finance, football and the future of the profession | with Jeff Goering
118. DEI in accounting 'still a challenge' | with Anoop Mehta
117. Me and my bot: The future of accounting | with Byron Patrick
116. How A.I. will change everything | with Alexander Hagerup
115. Great leadership is healing leadership | with Ed Kless
114. Integrated reporting: Value beyond the numbers | with Charles Tilley
113. Are you master of your domain? .CPA now available | with Erik Asgeirsson
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