In this episode, we welcome another longtime friend of MACPA, leadership expert and author of the new book, "This is NOT a Leadership Book: 20 Rules for Success", Emmanuel Gobillot. Emmanuel has been my go to source for all things leadership for many years. I speak to him about leadership as it relates to recruitment and retention, which is top of mind for everyone these days. Where do we find new CPAs? How can we get students interested in accounting again?
It's important for leaders to express why our profession is important and why our work matters - that "why" is what is going to get young people excited about a future career in accounting. The focus of many employees entering the workforce is their role in society, their purpose, and finding institutions that match their outlook. Those in leadership need to personify that "why" and start changing the narrative about this profession. Begin by understanding your organization's higher purpose; it should be aspirational and authentic.
Emmanuel spends a lot of time in his latest book speaking to authenticity, why it actually might be overrated UNLESS it's inline with your intent, your purpose, and the needs of your team. Listen in as we dive deep into his 20 rules to success and more.
Resources:
112. Trump vs. Biden on tax policy | with Tony Nitti
111. Value Pricing 2.0: Subscribing to your CPA? | with Ron Baker
110. You can't spell 'improvement' without improv | with Peter Margaritis
109. ROWE your way to a better culture | with Jody Thompson
108. 100 steps on the path to purpose | with Sebastian Terry
107. The power of positive leadership | with Gretchen Pisano
106. The future of CPA leadership | with Tracey Golden
105. Subscriptions: 'The Forever Transaction' | with Robbie Kellman Baxter
104. The power of associations in a crisis | with Tom Hood
103. Staying afloat during a global crisis | with Mark Koziel
102. Building a more inclusive accounting and finance profession | with Avonette Blanding and Kimberly Ellison-Taylor
101. Financial Planning Concerns During a Pandemic | with Lyle Benson
100. Anticipatory Thinking in Uncertain Times | with Daniel Burrus
99. COVID-19 is the Great Disruption Accelerator | with David Bray
98. Taking Care of Your Employees During Trying Times | with Richard Silberstein
97. Extraordinary Leadership in Times of Crisis | with Emmanuel Gobillot
96. The Building Blocks of Core Confidence | with Kate Boorer and Fiona Pearman
95. Understanding the Paycheck Protection Program | with Erik Asgeirsson and Tom Hood
94. Making the Transition to Remote Work | with Greg Rittler
93. Working Remotely in the Age of the Coronavirus | with Tina Garza
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