In this episode, we welcome another longtime friend of MACPA, leadership expert and author of the new book, "This is NOT a Leadership Book: 20 Rules for Success", Emmanuel Gobillot. Emmanuel has been my go to source for all things leadership for many years. I speak to him about leadership as it relates to recruitment and retention, which is top of mind for everyone these days. Where do we find new CPAs? How can we get students interested in accounting again?
It's important for leaders to express why our profession is important and why our work matters - that "why" is what is going to get young people excited about a future career in accounting. The focus of many employees entering the workforce is their role in society, their purpose, and finding institutions that match their outlook. Those in leadership need to personify that "why" and start changing the narrative about this profession. Begin by understanding your organization's higher purpose; it should be aspirational and authentic.
Emmanuel spends a lot of time in his latest book speaking to authenticity, why it actually might be overrated UNLESS it's inline with your intent, your purpose, and the needs of your team. Listen in as we dive deep into his 20 rules to success and more.
Resources:
92. Don’t panic: Coronavirus questions for your business, employees, and clients | with Jennifer Elder
91. How to Become a Better Anticipator | with Rita McGrath
90. How Bots Free Us to Focus on What Matters Most | with Jody Padar
89. Cutting Through the Hype of Blockchain | with Keith Nichols
88. Thinking Exponentially & Embracing Disruption | With Jeffrey Rogers
87. Innovation in CPA Firms: Where it Begins & What it Looks Like | with Jonathan Kraftchick
86. Preparing for Tax Season 2020: State Tax Questions Answered by the Maryland Comptroller | with Peter Franchot
85. Preparing for Tax Season 2020: Cyber Security, New W-4s, TCJA, & More | with Cari Weston
84. Supporting & Cultivating New-Gen Accountants | with Monique Malcolm-Hay
83. Why Your New Year’s Resolution Should Be Delegation | with Emily Morgan
82. Client Accounting Services: Lessons from a 15-Year CAS Veteran | with Robin Thieme
81. How Public Practice Needs to Transform (Soon) | with Lexy Kessler
80. Future-Ready Leadership | with Rachel Druckenmiller
79. Playing the Infinite Game | with Stephen Shedletzky
78. Are You Designed for Digital? | with Jeanne Ross
77. How to create a joyful place to work (and why you should) | with Richard Sheridan
76. Opportunities and challenges of the next Industrial Revolution | with Marchelle Klippenstein and Jameson Hughes
75. The (Uncertain) Future of Audit | with Mark Miklosovic
74. The Why of It All: Addressing Recruitment & Retention Woes | with Alan Jagolinzer
73. Writing: The Future-Ready Skill You Didn't Know You Need | with Bob Dean
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