In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'.
[ Check out episode 252: The power of community with best-selling author, Mark Schaefer ]
Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally).
Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own.
Mark also operates a consulting business - called We Are The Media - in tandem with YATM.
This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'community' and run wild with it!
I hope you enjoy the convo!
263: How to leverage your time & resources while building your personal brand - interview with Kris Ward
262: [RECAP] Trevor & Brendan dissect the Joanna Penn interview about personal brand evolution
261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand
260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand
259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneur
258: The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper
257: What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!
256: [RECAP] Trevor & Brendan dissect the Richard van der Blom interview about the LinkedIn algorithm
255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond
254: Unlocking the LinkedIn algorithm with Richard van der Blom
252: The power of community with best-selling author, Mark Schaefer
251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson
250: We're back! Special episode - ideas, tips and advice from 17 experts & thought leaders
249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode
248: From 'safe & soft' to doing the hard things - How brand strategist Mark Drager built a YouTube show generating 4M views
247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale)
246: CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
245: [RECAP] Trevor & Brendan dissect the Mark Schaefer interview (How to evolve your personal brand)
244: How to evolve your personal brand over time [ Interview with best-selling author, Mark Schaefer #EncoreEpisode ]
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