In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'.
[ Check out episode 252: The power of community with best-selling author, Mark Schaefer ]
Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally).
Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own.
Mark also operates a consulting business - called We Are The Media - in tandem with YATM.
This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'community' and run wild with it!
I hope you enjoy the convo!
223: EXPERT PANEL - How to grow your personal brand-based business using paid media & digital ads (w/ Mel Samson, Kym Wallis & Myles Harris)
222: DEEP DIVE 🤿 Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young)
221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh
220: Unpacking the 'Credible Authority Method' | Where to next for Reputation Revolution?
219 FROM THE VAULT: Accountant Pat Mannix (aka 'The Tax Champion') unpacks his video marketing strategy
218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of blogging
217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expert
216: A look back at season 5: Lots of personal branding stories, ideas and insights - what did you miss?
215: A deep dive into strategic content repurposing with Sally A. Curtis
214: THE MINDSET EPISODE - Overcoming self-sabotage with Fiona Redding
213: An insider’s guide to generating quality media coverage with Chenoa Parr
212: How owned media can lead to editorial exposure (Content Marketing for PR audiobook chapter)
211: How to build a national media profile as the go-to expert in your space: Case study with Jake Moore, ESET UK
210: Content Profits: How to package & monetise your podcast, blog or online video show - with Yann Ilunga
209: Building a reputation through blogging and media relations with Belinda White, Founder of Fierce Girl Finance
208: How thought leaders can tap into the growing 'Creator Economy'
207: Unleash your inner video star (using just your smartphone) with Julian Mather
206: How to land a book deal from someone who's done it - interview with entrepreneur-turned-author, Ian Whitworth
205: Playing the long game with Mark Masters, You Are The Media
204: Season 5 opener - here's what to expect! 💥
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