In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'.
[ Check out episode 252: The power of community with best-selling author, Mark Schaefer ]
Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally).
Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own.
Mark also operates a consulting business - called We Are The Media - in tandem with YATM.
This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'community' and run wild with it!
I hope you enjoy the convo!
103 How to grow a super-engaged audience on Facebook with Kerri Sackville
102 Authenticity and the power of opinion with creative director, Stanley Johnson
101 Preparing to write your first business book with Jaqui Lane
100c The authentic thought leader: Hand-picked tips from global experts
100b The authentic thought leader: Capitalising on the myriad opportunities to build and connect with an audience
100a The authentic thought leader: Unleashing the power of purpose
099 - TLT - Create real-time content with these mobile apps
098 Storytelling for thought leaders with Shawn Callahan
097 TLT - Planning your content themes with the PR Warrior, Trevor Young
096 How Dr Jen Frahm positions her personal brand in a crowded corporate marketplace
095 - TLT - The one advantage of blogging (that only bloggers are aware of)
094 Overcoming 'Imposter Syndrome' with leading business author and speaker, Andrew Griffiths
093 - TLT - Five ways to boost your professional profile in the marketplace
092 The power of relationships in business: Unpacking Darrel Griffin's LinkedIn Manifesto
091 TLT - The awesome role thought leaders play in our community
090 The media comes calling ... now what? Interview with Simon Mossman
089 WE'RE BACK: Kickstarting or re-energising your thought leader journey
088 Be you, stand tall, shine bright with Karen Gunton, from KarenGunton.com
087 - TLT- Plans, scams & doing what works for you and your principles
086 Joining the personal branding dots with Clarissa Rayward, the Happy Family Lawyer
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