In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'.
[ Check out episode 252: The power of community with best-selling author, Mark Schaefer ]
Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally).
Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own.
Mark also operates a consulting business - called We Are The Media - in tandem with YATM.
This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'community' and run wild with it!
I hope you enjoy the convo!
143: Social media for thought leaders with Kate Ware
142 Taming imposter syndrome with Trisha Lewis, communication coach
141 Achieving a return on your intellect with Ronan Leonard
140 The thought leader advantage with Trevor Young
139: Commercialising your personal brand with Mary Henderson
138 From employee to entrepreneur with Steve Glaveski
137 The curious world of Matt Desmier: assets, people and networks
136 Belief, connection and leadership with Heath Evans, altMBA coach
135 Recapping all things social media + blogging, online video and podcasting
134 How Helen Blunden stays professionally relevant through digital experimentation
133 How to boost your expert profile in the media with Nic Hayes
132 Mastering your message with speaking and media trainer, Kim Skubris
131 Tips & ideas from experts on blogging, podcasting, Facebook, LinkedIn and media relations #FromTheVault
130 Future-proofing your personal brand with Scarlett Vespa
129 Looking at content marketing through a PR lens with Trevor Young
128 Relentless slowburn: How Steve Vallas builds visibility, influence and trust one event at a time
127 How to win at Facebook advertising with Myles Harris
126 How to use podcast interview marketing to build your brand and business, with Tom Schwab
125 Building a sustainable business around your thought leader brand with Tarran Deane
124 Get back an hour in every day with Les 'Timelord' Watson
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