Branch Out - A Podcast from Connection Builders
Business:Careers
Creating a remarkable brand is not a task for the faint of heart. It requires unwavering authenticity, a fierce dedication to values, and an unrelenting commitment to purpose. Mike Jones, the CEO and Managing Partner of Resound, truly believes in these principles. With an unbridled passion for every client, he leads Resound’s vision, strategy, and business development, relentlessly pursuing building brands that resonate deeply with people. Resound is a brand consultancy providing services that enable organizations to create genuine brands and experiences that strike a chord with people, encouraging their return. In our conversation, we unpack everything about brand management and recognition and why it should be a priority for any professional service business. Mike explains the power behind a brand, what makes a successful brand, and what effective brand alignment means. We also discuss whether personal relationships are still beneficial to a company’s brand, how businesses are no longer location by location, the challenges of creating a brand, and much more.
Key Points From This Episode:
Mike Jones on LinkedIn
Mike Jones on Twitter
Resound
The Remarkabrand Podcast
You are Remarkable
Association for Accounting Marketing
Connection Builders
Alex Drost LinkedIn
Creating an Inclusive Culture - Joshua Berggrun
Create Opportunities for Nontraditional Talent - Michelle Chao
Don’t Make Assumptions - Ariail Barker
Financial Literacy Is Critical - Karen A Clark
Everyone’s Path is Different - Charmone Adams
Diversity Equals Alpha - Leon Brujis
Look For the Next Generation - Marcia Nelson
Demystifying Diversity - Ernie Lyles
Why Diversity Matters - Martin Okner & Thomas Bohn
Make Time for Growth - Ryan Cutter
Networking and a Growth Mindset - Carrie Schochet
Always Look for Opportunities to Learn and Grow - Elliott Holland
Do What You Are Good At and Take Risks - Ken Marblestone
Standing Out from the Crowd - Emily Ackerman
The Art & Science of Business Development - Stephen Madsen
Be Resourceful & Build Your Network - Corrie Menary
Use Your Platform to Add Value to Others - Paul Gray
Stoicism and Private Equity - Leon Brujis
Help Your Clients Solve Their "Unknown Unknowns" - Sheon Karol
Building Value-Added Connections In Today's World - Adam Klein
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