Branch Out - A Podcast from Connection Builders
Business:Careers
Creating a remarkable brand is not a task for the faint of heart. It requires unwavering authenticity, a fierce dedication to values, and an unrelenting commitment to purpose. Mike Jones, the CEO and Managing Partner of Resound, truly believes in these principles. With an unbridled passion for every client, he leads Resound’s vision, strategy, and business development, relentlessly pursuing building brands that resonate deeply with people. Resound is a brand consultancy providing services that enable organizations to create genuine brands and experiences that strike a chord with people, encouraging their return. In our conversation, we unpack everything about brand management and recognition and why it should be a priority for any professional service business. Mike explains the power behind a brand, what makes a successful brand, and what effective brand alignment means. We also discuss whether personal relationships are still beneficial to a company’s brand, how businesses are no longer location by location, the challenges of creating a brand, and much more.
Key Points From This Episode:
Mike Jones on LinkedIn
Mike Jones on Twitter
Resound
The Remarkabrand Podcast
You are Remarkable
Association for Accounting Marketing
Connection Builders
Alex Drost LinkedIn
Professional Services Concierge - Lori Gleeman
Mindsets That Drive Success in Business Development - Jim Ries
Thinking Bigger Than Yourself - Charmone Adams
Leading Your Team In Professional Services - Howie Siegal
No One Size Fits All Approach – Mike Alberts
Leading Through Change - Mark Walztoni
Adapting to Change - Tom Boniface
Leveraging Systems & Automations – Max Friar
Personal Balanced Scorecard – Doug LaLone
Authentic Leadership - Ben Vance
Disruptive Leadership - Thomas Bohn
An Open Discussion on Diversity – Christine Nowaczyk & Rich Grant
Authenticity & Diversity Part #2 – Jamil Sanders
Authenticity & Diversity Part #1 – Jamil Sanders
Shift Your Mindset and Embrace Your Authentic Self - Dan Lee
Don’t Let Fear Get in the Way of an Authentic You – Stephanie Gaffin
Find Passion to Fuel Authenticity – Amy Whipple
Authenticity and Business Development - Jeremy Holland & Grant Marcks
Set the Right Expectations with Clients & Prospects – Rob Meyers
Accidently Landing in a Business Development Role – Ryan Grand
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