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Show Notes:
So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised by the diverse options available to you in Google Ads.
(6:12) Pros and cons of search campaigns with manual bids and phrase and exact match keywords
(14:44) Pros and cons of search campaigns with manual bids and exact match keywords only
(17:51) Pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only
(26:11) Pros and cons of search campaigns with broad match and target CPA
(32:31) Pros and cons of Performance Max campaigns
(34:57) Pros and cons of dynamic search campaigns
(38:23) Pros and cons of shopping campaigns
(40:42) Pros and cons of brand campaigns
(43:10) Pros and cons of funnel-adjacent campaigns
(46:02) Pros and cons of remarketing on search campaigns
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236: Huge Google Ads Q&A With Some Awesome Questions!
235: The Perfect Landing Page Checklist
234: Improve Your Performance And Efficiency With Google Ads Editor
233: Easy Ways To Slow Down Google Ads Spend Without Hurting Your Performance
232: Giant Google Ads Q&A Part 2
231: Giant Google Ads Q&A Part 1
230: How To Use Search Terms Like A Pro
229: The Search Terms Report Is Changing
228: Google Ads Q&A: Campaigns Based On Device, Negative Keywords, Search Terms, And More!
227: Solutions For Low Search Volume & No Search Volume
226: Huge Google Ads Q&A! Budgets, Conversions, Bidding, & More
225: Competitive Metrics Columns
224: How To Grow The Lazy Man Build After Launching
223: The Lazy Man Build
222: Google Ads Q&A Episode: Manual Bidding, How To Know What To Bid, and How To Run Ads In Multiple Languages
221: What Google Ads Management Looks Like On Long-Term Successful Accounts
220: Easy Google Ads Keywords Strategy That Leads To Success
219: Automated Bidding Or Manual Bidding In Google Ads? How We’re Bidding In 2020!
218: Amazing Google Ads Q&A Episode (Negative Keywords, Ad Scheduling, and Geo Keywords)
217: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 4
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