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Show Notes:
So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised by the diverse options available to you in Google Ads.
(6:12) Pros and cons of search campaigns with manual bids and phrase and exact match keywords
(14:44) Pros and cons of search campaigns with manual bids and exact match keywords only
(17:51) Pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only
(26:11) Pros and cons of search campaigns with broad match and target CPA
(32:31) Pros and cons of Performance Max campaigns
(34:57) Pros and cons of dynamic search campaigns
(38:23) Pros and cons of shopping campaigns
(40:42) Pros and cons of brand campaigns
(43:10) Pros and cons of funnel-adjacent campaigns
(46:02) Pros and cons of remarketing on search campaigns
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336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing
335: Advanced Discussion on Dynamic Search Ads
334: The Best Google Ads Q&A Episode We’ve Ever Done
333: Dynamic Search Ads Introduction
331: Secret Settings in Google Ads
330: The Focus Style Management in Google Ads
329: Ad Extensions Are Becoming Assets in Google Ads
328: 5 Questions to Ask Yourself About Google Ads Every Month
327: Frequency Capping in Google Ads
326: Advanced Tips for Performance Max Campaigns on Google Ads
325: Introduction To Performance Max Campaigns
324: When to Make Changes in Google Ads and Other Questions - Google Ads Q&A
323: The New Google Tag Looks Amazing!
322: Recent Google Ads Surprises
321: How to Get to the Top of Google Ads
320: 3 Ways to Improve Quality Score
319: The 3 Rules of Google Ads Management
318: Interesting Experiments to Run in Google Ads Right Now
317: What’s the Best Bidding Strategy in Google Ads?
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