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Show Notes:
So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised by the diverse options available to you in Google Ads.
(6:12) Pros and cons of search campaigns with manual bids and phrase and exact match keywords
(14:44) Pros and cons of search campaigns with manual bids and exact match keywords only
(17:51) Pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only
(26:11) Pros and cons of search campaigns with broad match and target CPA
(32:31) Pros and cons of Performance Max campaigns
(34:57) Pros and cons of dynamic search campaigns
(38:23) Pros and cons of shopping campaigns
(40:42) Pros and cons of brand campaigns
(43:10) Pros and cons of funnel-adjacent campaigns
(46:02) Pros and cons of remarketing on search campaigns
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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276: The Right Way to Run Brand Campaigns in Google Ads
275: The 5 Most Common Questions We Get from Existing Clients
274: The 5 Most Common Questions We Get From New Clients
273: How To Handle The Google Ads Algorithm Black Box
272: Did You Know About These Advanced Data and Settings Options in Google Ads?
271: What Facebook Advertisers Need To Know About Google Ads
270: The Impact of Image Extensions
269: Advanced Google Ads Tips For HVAC Companies
268: Three Common Mistakes That Can Limit Your Potential Success In Google Ads
267: My PPC Ads Stopped Working. Now What?
266: Google Ads Q&A
265: What Does a Google Ads Expert Do?
264: Cannibalization Inside A Google Ads Account
263: Redefining SKAGS
262: The Most Common Questions We Get From New Google Ads Advertisers
261: Important Information About Keyword Match Types That You Don’t Want To Miss
260: The 5 Rules of Keyword Quality
259: Interesting Results From Two Google Ads Smart Campaigns
258: Smart Campaigns - Advantages & Disadvantages
257: 5 Questions Google Ads Beginners Must Ask Themselves After The First Month
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