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Show Notes:
So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised by the diverse options available to you in Google Ads.
(6:12) Pros and cons of search campaigns with manual bids and phrase and exact match keywords
(14:44) Pros and cons of search campaigns with manual bids and exact match keywords only
(17:51) Pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only
(26:11) Pros and cons of search campaigns with broad match and target CPA
(32:31) Pros and cons of Performance Max campaigns
(34:57) Pros and cons of dynamic search campaigns
(38:23) Pros and cons of shopping campaigns
(40:42) Pros and cons of brand campaigns
(43:10) Pros and cons of funnel-adjacent campaigns
(46:02) Pros and cons of remarketing on search campaigns
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions
294: Responsive Search Ads Deep Dive - Part 3
293: Responsive Search Ads Deep Dive - Part 2
292: Responsive Search Ads Deep Dive - Part 1
291: What Worked Awesome in Google Ads This Year
290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022
289: How to Trust Your Instincts with Google Ads
288: What is Going on with Phrase Match Keywords?
287: B2B Campaigns in a B2C World
286: Google Ads Q&A With Some Awesome Questions
285: The Places Where Your PPC Campaign Could Be Leaking
284: Longtail Keywords Are Dead
283: Simple and Essential Questions for Improving Your Google Ads Results
282: Google Ads Q&A
281: The Two Things That Happen When You Launch a New Google Ads Campaign
280: How to Minimize Bad Traffic on Search Campaigns
279: How We Keep Conversion Tracking Simple and Easy
278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)
277: Really Interesting Google Ads Q&A with Questions About Close Variants, Seeing Your Ads in the Search Engine, First Page Bids, and More!
276: The Right Way to Run Brand Campaigns in Google Ads
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