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Kathi and Mike believe delivering the very best customer experience is crucial to dealership profitability. When it comes to selling cars, not all customers are created equal. Some approach the dealership with a lack of trust and the expectation of an adversarial buying experience. Sometimes, people are just shady, which happens in any business that deals with the public. We share our insights on how to mitigate issues with tricky customers.
Kathi shares her latest update on the Facebook/Meta ads experience. It ain’t good.
In our music segment:
Belinda Carlyle’s birthday
Anniversary of New Order’s album Substance
Kathi’s hot movie tips:
The YouTube Effect (documentary)
Mark Cavendish: Never Enough (documentary on Netflix)
Painkiller (Netflix)Â
If you're a car person (worked/working in dealerships like us) we want to hear from you.Â
Got a question (or two or three)? Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Episode 18: Marketing Maelstrom Dead Ahead!
Episode 17: Love The Sinner Hate The Sin
Episode 16: The Looming Customer Service Debacle in Automotive Retail
Episode 15: Let's Get Visual
Episode 14: Auto Retail’s Market Adjustment Adjustment
Episode 13: Automotive Social Media Culture Shift?
Episode 12: Goodbye 2021, Hello Market Adjustments
Episode 11: Cars, Coffee and Google Business Profiles
Episode 10: Social Media DIY Gone Wrong
Episode 9: Social Media Fails and 80’s Music Tales
Episode 8: Will Build to Order Take Hold? And What About Lemmy?
Episode 7: "Social Media champions", GMB gets a new name and music events gone wrong.
Episode 6: Are Your Digital Assets Safe?
Episode 5: More Transitions, But What About Company Culture?
Episode 4: Supply Chain Issues, New Auto Retail Models, We'll Get the Hang of This!
Episode 3: It's All About Having Fun And Getting It Done!
Episode 2: Humor, Selling Cars, Google My Business
Episode 1: The First Pencil, Our Maiden Voyage!
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