“The more people we can influence, the more people we can serve and help.” – Brian Buffini
From negotiating to collaborating, you need persuasion to get anything done in life. In this episode, Brian takes a deep dive into the art of persuasion, focusing on two powerful books to explain how you can become better skilled at influencing others so you can serve and help them. Topics discussed include why our need to be right means we often miss opportunity, why we all want to feel heard and why empathy is so important. Also outlined are the six principles of persuasion you can use to give customers a nudge in the right direction.
Interested in becoming highly-skilled in the area of persuasion? Check out our training programs and see how Buffini & Company can help!
LEARN MORE
YOU WILL LEARN:
Why you can't win an argument. Why people argue. Why great salespeople must be skilled at persuasion.
MENTIONED IN THIS EPISODE:
“How to Win Friends & Influence People,” by Dale Carnegie
“Influence: The Psychology of Persuasion,” by Robert B. Cialdini
“Acres of Diamonds,” by Russell Conwell
ESPN “30 for 30” documentary series
Buffini & Company Heritage Profile
“The 7 Habits of Highly Effective People,” by Stephen R. Covey
Episode 222, Choosing Hope in a Racially Divided Culture with Miles McPherson
Episode 226, The Magic of Owning a Home
Buffini & Company The Pathway to Mastery®
INSPIRATIONAL QUOTES FROM THIS EPISODE:
“A man convinced against his will is of the same opinion still.” – Dale Carnegie
“If your mind isn't open, keep your mouth shut too.” – Sue Grafton
“It is better to keep your mouth closed and let people think you're a fool than open it and remove all doubt.” – Mark Twain
“Disappointment is unmet expectations. And the more significant the expectations, the more significant that disappointment.” – Brené Brown
“To be kind is more important than to be right. Many times what people need is not a brilliant mind that speaks, but a special heart that listens.” – F. Scott Fitzgerald
“There is a distinct lack of empathy in our culture. The more you practice it, the more successful you'll be, the more you'll stand out, the more persuasive you’ll be, the more impactful you'll be.” – Brian Buffini
https://www.TheBrianBuffiniShow.com
http://www.brianbuffini.com
Instagram: https://www.instagram.com/brian_buffini
Facebook: https://www.facebook.com/brianbuffini
Twitter: https://twitter.com/brianbuffini
Theme Music: “The Cliffs of Moher” by Brogue Wave
S2E103 How to Review Your Business
S2E102 Reflections on a Good Year
S2E101 The Precious Present
S2E100 Opportunities Coming off My Bold Predictions
S2E99 Brian Buffini's Bold Predictions: 2023 Real Estate Market Update
S2E98 Why Self-Belief Matters
S2E97 Developing Your Self-Belief
S2E96 Learning from Reagan's Economic Guru
S2E95 Taxes Have Consequences with Dr. Arthur B. Laffer
S2E94 The One Decision That Makes a Millionaire
S2E93 Play the Growth Game to Win with Bill Hampton
S2E92 Play the Sales Game to Win with Bill Hampton
S2E91 Play the Promotion Game to Win with Bill Hampton
S2E90 Revisiting the Blessing of Work
S2E89 The Invisible Crisis with Nicholas Eberstadt
S2E88 Building a Dream Team Part 2 - The Secret Sauce
S2E87 Building a Dream Team Part 1
S2E86 Coaching Part 2 - A Life Changer
S2E85 Coaching Part 1 - A Game Changer
S2E84 Lessons From a Former Workaholic with Jim Nussbaum and Brian Buffini
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money