“The more people we can influence, the more people we can serve and help.” – Brian Buffini
From negotiating to collaborating, you need persuasion to get anything done in life. In this episode, Brian takes a deep dive into the art of persuasion, focusing on two powerful books to explain how you can become better skilled at influencing others so you can serve and help them. Topics discussed include why our need to be right means we often miss opportunity, why we all want to feel heard and why empathy is so important. Also outlined are the six principles of persuasion you can use to give customers a nudge in the right direction.
Interested in becoming highly-skilled in the area of persuasion? Check out our training programs and see how Buffini & Company can help!
LEARN MORE
YOU WILL LEARN:
Why you can't win an argument. Why people argue. Why great salespeople must be skilled at persuasion.
MENTIONED IN THIS EPISODE:
“How to Win Friends & Influence People,” by Dale Carnegie
“Influence: The Psychology of Persuasion,” by Robert B. Cialdini
“Acres of Diamonds,” by Russell Conwell
ESPN “30 for 30” documentary series
Buffini & Company Heritage Profile
“The 7 Habits of Highly Effective People,” by Stephen R. Covey
Episode 222, Choosing Hope in a Racially Divided Culture with Miles McPherson
Episode 226, The Magic of Owning a Home
Buffini & Company The Pathway to Mastery®
INSPIRATIONAL QUOTES FROM THIS EPISODE:
“A man convinced against his will is of the same opinion still.” – Dale Carnegie
“If your mind isn't open, keep your mouth shut too.” – Sue Grafton
“It is better to keep your mouth closed and let people think you're a fool than open it and remove all doubt.” – Mark Twain
“Disappointment is unmet expectations. And the more significant the expectations, the more significant that disappointment.” – Brené Brown
“To be kind is more important than to be right. Many times what people need is not a brilliant mind that speaks, but a special heart that listens.” – F. Scott Fitzgerald
“There is a distinct lack of empathy in our culture. The more you practice it, the more successful you'll be, the more you'll stand out, the more persuasive you’ll be, the more impactful you'll be.” – Brian Buffini
https://www.TheBrianBuffiniShow.com
http://www.brianbuffini.com
Instagram: https://www.instagram.com/brian_buffini
Facebook: https://www.facebook.com/brianbuffini
Twitter: https://twitter.com/brianbuffini
Theme Music: “The Cliffs of Moher” by Brogue Wave
S2E123 Getting Your Business in Order
S2E122 It's Time for a 180
S2E121 Our Complex Relationship with Money - an Interview with Rachael Yeaman
S2E120 Getting Rich is Easy
S2E119 Get Out of Debt Forever
S2E118 We're All in Sales, Here's How to be Great
S2E117 Getting Your Financial House in Order
S2E116 Control Your Own Economy
S2E115 To Sell is to Serve with Rachael Yeaman
S2E114 How Culture Gives Competitive Advantage with Matt Mayberry
S2E113 The Source of the Good Life
S2E112 The Lost Art of Respect
S2E111 You Got This with Dr. Ivan Joseph
S2E110 REAL Communication with Rachael Yeaman
S2E109 How to Delight Your Customers
S2E108 The Two Most Powerful Words in Business
S2E107 Invest Like a Billionaire with David Rubenstein
S2E106 Wake Up to Your REALStrengths
S2E105 A Vision for a Rocking Business
S2E104 The 3 Keys to a Great Year
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money