In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy.
Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy.
How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved.
Justin takes us through examples from his career at his earlier startup and currently in Small case.
Articles you should read :
Series on coaching networks by Emergence Capital: https://www.emcap.com/coaching-networks
Signaling as a Service: https://julian.digital/2020/03/28/signaling-as-a-service/
Blogs/Newsletters you should check out:
Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on Substack
The Ken, The Morning Context
Anmol Maini on WhatsApp
People you should absolutely follow on Twitter
https://twitter.com/lehrjulian
https://twitter.com/jmj
https://twitter.com/manas_saloi
https://twitter.com/sajithpai
You can reach out to Justin on Linkedin and on Twitter
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S5E3 - Unscripted Sessions ft. Sreedhar Peddineni, Co-founder at GTM Buddy
S5E2 - GTM strategy to target the enterprise segment ft. Shilpa Singh, Head of GTM/Commercial Strategy at Amazon
S5E1 - Data driven Customer Success ft. Arundhati Balachandran, Senior Director, Customer Success at Chargebee
S4E10 - Building locally relevant & globally scalable GTM strategy ft. Ashwin Krishna, Marketing Director at Tact.ai
S4E9 - How to align the Product Marketing team and other teams to make better-informed decisions ft. Smriti Chopra, Product Marketing at Zapier
S4E8 - Unscripted sessions ft. Steffen Hedebrandt, Cofounder of Dreamdata.io
S4E7 - Customer Success 101 ft. Sandhya Tomer, Director of Customer Success at Whatfix
S4E6 - Unscripted Sessions ft. Veekshith Rai, Co-founder and COO at Finly.io
S4E5 - Unscripted Sessions with Kausambi Manjita, Founder & CEO at Kubric
S4E4 - SaaS Ops 101 ft. Lavanya Gopinath, Director of Operations at Chargebee
S4E3 - How to personalize marketing? ft. Sowmya Moni, Director of Marketing at Incture
S4E2 - State of SaaS in India ft. Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners
S4E1 - Unscripted sessions ft. Deepesh Agarwal, Co-founder & CEO, MoveInSync
S3E23 - Building new products ft. Smrithi Parameswar, Product Leader
S3E22 - Unscripted Sessions ft. Shubhi Agarwal, Co-founder of Locobuzz
S3E21 - Unscripted conversations ft. Saravana Kumar, CEO at Kovai.co
S3E20 - What is neuro-marketing? ft. Pranjalee Lahri, AVP Marketing at UpsideLMS
S3E19 - Storytelling for B2B SaaS ft. Kuppu, Product Evangelist at Zoho
S3E18 - Work remotely like a pro ft. Meera Sapra, Product Manager at Zoho
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