In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy.
Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy.
How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved.
Justin takes us through examples from his career at his earlier startup and currently in Small case.
Articles you should read :
Series on coaching networks by Emergence Capital: https://www.emcap.com/coaching-networks
Signaling as a Service: https://julian.digital/2020/03/28/signaling-as-a-service/
Blogs/Newsletters you should check out:
Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on Substack
The Ken, The Morning Context
Anmol Maini on WhatsApp
People you should absolutely follow on Twitter
https://twitter.com/lehrjulian
https://twitter.com/jmj
https://twitter.com/manas_saloi
https://twitter.com/sajithpai
You can reach out to Justin on Linkedin and on Twitter
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S3E16 - Unscripted Sessions ft. Sharmila Sundaram, CEO at Corefactors
S3E15 - State of SaaS in India ft. Priya Mohan from the leadership team at Venture Highway
S3E14 - Unscripted Sessions ft. Max Armbuster, CEO of Talkpush
S3E13 - Unscripted Sessions ft. Arjun Pillai, Founder & CEO of Insent.ai
S3E12 - How to plan your B2B marketing investment for the best ROI? ft. Bharath Gaddam, Founder of Data POEM
S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks
S3E10 - State of SaaS in India ft. Anand Datta, VP at Nexus Venture Partners
S3E9 - How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul
S3E8 - How to manage the impact of Covid-19 on B2B revenue generation? ft. Vikas Potta, VP of Sales at FusionCharts
S3E7 - How to manage a global B2B pipeline generation during uncertainty? ft. Francois Kulik, Head of Global Pipeline Generation at Algolia
S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere
S3E5 - How to evangelize your product? ft. Aadil Bandukwala, Director APAC Field Marketing at HackerRank
S3E4 - How to overcome a growth plateau? ft. Kevin White, Head of Marketing at Retool
S3E3 - How to manage social media? ft. Vaidehi Murthy, Social Media @ Dunzo
S3E2 - Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTap
S3E1 - Developing a winning GTM strategy ft. Yoni Solomon, Director of Product Marketing & Strategy at G2
S2E27 - [Special Episode] Unscripted Sessions with Sunil Neurgaonkar
S2E26 - Unscripted sessions ft. Abhijeet Vijayvergiya, Cofounder & CEO of Nektar.ai
S2E25 - State of SaaS in India ft. Aviral Bhatnagar, Founder of A Junior VC
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